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Independent Music Production: Cutting Out the Middleman and Keeping More Control

Explore the reasons why independent promotion in the music industry is becoming increasingly crucial, as streaming platforms and aggregators take center stage, challenging the traditional need for record labels.

Independent Music Production: The Liberation from Label Bonds
Independent Music Production: The Liberation from Label Bonds

Independent Music Production: Cutting Out the Middleman and Keeping More Control

In the ever-evolving world of music, digital distribution is revolutionising the way artists connect with their fans. Last year, a staggering 164 billion songs were streamed in the US alone, equating to 23 songs per person on earth. This surge in digital music consumption is transforming the landscape of the music industry.

One such platform facilitating this change is [our website], a platform that swiftly and effortlessly distributes releases to various music streaming platforms. This digital music distribution allows artists to bypass traditional label distribution deals and middleman fees, providing them with more control and a larger share of their earnings.

Artists like Rory Seydel, a musician, writer, and father who is Creative Director at [our website], are leading this digital revolution. Seydel's music publishing company, 7Us, based in Winnenden, represents artists such as THE SECOND SIGHT on platforms like 7Us Music/Believe.

The success story of Chance the Rapper further underscores the potential of digital music distribution. By touring relentlessly, constantly creating, and releasing free music on mixtape sites like DatPiff, Chance has become a one-man powerhouse in the industry, achieving major success without the help of a label. His most recent mixtape has been downloaded over 2.3 million times.

However, creating music is just one step in the journey. Getting it heard is the challenge. Platforms like YouTube, SoundCloud, and Bandcamp provide outlets that artists can control every aspect of, making them essential for sharing music effectively. Getting on playlists, suggested streams, or trending artist charts requires promotion, a task that can be achieved with the right resources.

Our website offers a free music promotion e-book, available for download, to help artists navigate this landscape. The e-book provides valuable insights into successful music promotion strategies.

The music industry is witnessing a shift due to the rise of digital music distribution. Streaming services like iTunes, Spotify, and Pandora do not promote music but provide an outlet for promotion efforts. Platforms like SoundCloud are perfect for making music shareable quickly and making it blogable.

David Byrne, the former Talking Heads frontman, recently criticised major labels for their lack of transparency and low artist earnings, typically taking 15% of earnings from a release. In contrast, Bandcamp rewards artists for selling a lot, with a reduced fee of 10% once an artist makes $5000 per month from digital releases.

The digital music revolution is opening doors for artists, offering them more control, transparency, and potential for higher earnings. It's a testament to the power of technology and the spirit of independent creativity that has always been at the heart of the music industry. And it's a clear message that success in the music industry is not just about being signed to a label, as demonstrated by Chance the Rapper.

In addition to music distribution, [our website] also offers gear guides, tips, tutorials, inspiration, and more, delivered weekly through its blog. So, whether you're an aspiring artist or a music enthusiast, [our website] is a valuable resource in this digital music era. Making your music available through music distribution is the first step to getting heard, and [our website] is here to help you take that step.

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