Klarna set to introduce itself as a payment choice within Chrome's autofill feature, aiming to broaden partnership with Google Pay.
Klarna, a global digital bank and flexible payments provider, is set to revolutionise the shopping experience for U.S. Chrome users with its integration into Chrome's autofill feature. This integration, scheduled for later this year, will allow eligible users to choose Klarna as a payment option with ease.
The integration of Klarna with autofill on Chrome is designed to create a checkout experience that aligns with the way people shop today. With this update, users will have more choice and control at checkout, as well as a smarter, more transparent way to pay.
One of the key benefits of this integration is the availability of Klarna's interest-free Pay in 4 installment option for purchases over $35. This feature will enable users to split payments into four equal payments without interest, streamlining the checkout process and making online shopping more accessible. For higher-ticket items, Klarna will offer financing options with monthly repayments over a longer duration starting at 0% APR, providing more flexible payment terms beyond the Pay in 4 plan.
Autofill on Chrome is a feature that automatically fills in saved payment methods at checkout, helping users avoid repetitive typing and reducing form errors. By embedding Klarna directly into this feature, the need for additional steps or app downloads at checkout is eliminated, creating a smoother, more flexible checkout experience for U.S. Chrome users.
David Sykes, Chief Commercial Officer at Klarna, stated that the integration with autofill on Chrome is aimed at meeting consumer expectations for more flexibility, speed, and security in online payments. This move is part of Google's broader payments expansion in Chrome, embedding buy now, pay later (BNPL) services directly into the autofill for faster, flexible, and secure payments.
In summary, Klarna users in the U.S. will soon be able to seamlessly choose Klarna Pay in 4 or longer-term financing via Chrome autofill for qualifying purchases, improving flexibility and checkout speed for online shoppers. The integration of Klarna with autofill on Chrome is expected to enhance the shopping experience for users by offering a smarter, more transparent way to pay.
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