LeBron James' 'Second Decision' Hennessy Bottle Drops November 1
Basketball icon LeBron James is set to release his second limited-edition Hennessy cognac bottle, 'Second Decision', on November 1, 2025. The bottle, priced around AUD$129.99, is a collaboration with the Australian retailer Dan Murphy's.
The bottle features LeBron in his signature 'crown' pose, with the Hennessy Bras Armé logo reimagined to include his trademark crown. This release follows LeBron's first collaboration with Hennessy in September 2024.
The campaign for 'Second Decision' mimics LeBron's 2010 'Decision' interview, where he announced his move from Cleveland to Miami. The limited-edition bottle is a nod to his career milestones and impact on the sport.
The 'Second Decision' bottle launches on November 1, 2025, at Dan Murphy's. LeBron's influence on the market is evident, with ticket prices for his final game of the 2025-2026 NBA Regular Season against the Utah Jazz spiking from USD$82 to USD$580 following the collaboration announcement.
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