LG Art Event Highlights Thirty-Year Progression in Vietnam's Art Scene
LG Display is set to unveil cutting-edge automotive technology at SID Display Week 2025, focusing on flexible OLEDs and immersive cockpit screens to revolutionise the future of mobility.
Meanwhile, LG is celebrating its 30-year journey in Vietnam with the "Art-ffection by LG" exhibition. This special event, held at the Vietnam Centre for Contemporary Art (VCCA) from July 30 to August 3, 2025, blends technology and art to create an emotional and immersive experience.
The exhibition begins with "Touch Open," a space reminiscent of a "museum of childhood," where familiar LG appliances such as televisions, refrigerators, and air conditioners serve as "technological witnesses" marking both LG's development and everyday life shifts in Vietnam.
Moving into the "Empathy" zone, the exhibition creatively simulates contemporary and future technologies via artistic environments—a frozen land, floating water balloons, and an AI universe—demonstrating smart devices that intuitively care for family members, like washers analysing fabric or refrigerators advising on food preservation.
This approach emphasises technology not just as tools but as empathetic companions integrated into daily living. The exhibition, open daily from 10:00 to 21:00, with free admission, effectively connects LG’s past innovations with future possibilities through artistic expression and emotional engagement.
In addition to the Art-ffection exhibition, LG maintains a leading position in various product categories, including OLED TVs, washers and dryers, and air purifiers, in Vietnam. The exhibition is a gesture of gratitude from LG to its users in Vietnam, marking the 30th anniversary of its establishment and development in the country.
LG Uplus has also launched a new venture, KidsTopia, an integration of AI learning, ecology, and K-POP fun, designed for a new generation. Furthermore, LG Energy Solution has collaborated with Derichebourg to launch a battery recycling venture, aiming to bolster sustainability in EV battery supply chains.
LG previously released a brand film titled "Empathy Touch Love," which recounts the brand's journey in Vietnam and its technological innovations. The film encapsulates LG's commitment to empathy, touch, and love in its products and services, reflecting the essence of the Art-ffection by LG exhibition.
Technology is creatively showcased as empathetic companions integrated into daily living at the "Art-ffection by LG" exhibition, demonstrating smart devices that intuitively care for family members. Meanwhile, LG Display is set to unveil cutting-edge automotive technology at SID Display Week 2025, focusing on flexible OLEDs and immersive cockpit screens to revolutionize the future of mobility.
