Live streaming functions on YouTube receive expansions, granting greater ad placement opportunities.
Google, the parent company of YouTube, has announced a significant update for its live streaming service, bringing a host of new features aimed at improving the experience for both creators and viewers.
One of the key highlights is the integration of advanced Artificial Intelligence (AI) technology. AI will now assist YouTube partners in identifying videos where their faces appear, making it easier for them to manage their content. Additionally, an AI chatbot will offer tips on demand to help creators boost their channel reach.
The update also simplifies sponsorship contracts for recorded YouTube videos, as ad blocks will become interchangeable. This means that advertisers will have more flexibility in their sponsorship deals.
Live stream organisers could potentially earn more money, allowing them to set up more live streams. This is due to the introduction of shared screens during live streams, where only half of the screen will be sacrificed for ad inserts. Furthermore, organisers can broadcast live streams in both landscape and portrait formats without compromising on a unified chat.
The new features also include the ability to lip-sync videos via AI for synchronized videos in other languages, and AI-powered product recognition in shopping videos, displaying relevant product recommendations.
YouTube is also introducing A/B tests for video titles, providing creators with valuable insights into what titles perform best. To cater to the growing trend of short videos, YouTube Shorts will soon allow external links for advertising purposes.
In a move to enhance the gaming community, YouTube will offer more than 75 computer games for free, specifically for live streams. Private live streams will also be available for users to test their equipment and YouTube functions before going public.
Perhaps the most exciting development is the partnership between Google and Deepmind, which will bring generative video AI to YouTube. This technology is expected to revolutionise the way content is created and consumed on the platform.
The 'biggest update for YouTube Live' promises to provide a more engaging, interactive, and monetarily rewarding experience for creators and viewers alike. With these new features, YouTube is set to continue its dominance in the world of online video streaming.
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