Locality Unveils Advanced Audience Engine for Smarter Local Advertising
Locality, a leading local video solutions provider, has unveiled the Advanced Audience Engine. This innovative tool integrates generative AI and automation, leveraging Locality's extensive historical local media intelligence and viewership data.
The engine, a proprietary identity and activation solution, is a result of collaboration with Lovelytics, Newton Research, and Databricks. It tackles common challenges in local advertising, such as disconnected workflows, vendor complexity, and limited real-time audience insights.
Advertisers can now unify data, automate segmentation, and activate campaigns seamlessly across linear and digital channels within Locality's LocalX platform. The engine offers faster campaign execution, real-time insights, and improved ROI through smarter targeting and optimization. It provides custom audience exploration and activation, AI-driven optimization, unified targeting and analytics, and scalable data integrations.
Locality's Advanced Audience Engine, hailed as a 'strategic shift' in the advertising industry by Keith Kazerman, President of Streaming at Locality, promises to revolutionize local advertising by streamlining workflows, enhancing real-time insights, and improving overall efficiency.
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