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M.Video Plans Shareholder Boost, New Services, and International Tie-ups

M.Video's supplementary emission lets shareholders increase stakes. New services and international tie-ups are on the horizon, with JD.com potentially entering the capital.

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M.Video Plans Shareholder Boost, New Services, and International Tie-ups

PAO 'M.Video' is set to increase shareholder stakes and launch new services, while also exploring international partnerships. The company discussed a supplementary emission at an extraordinary board meeting to recapitalize at 30 billion rubles without increasing debt. Meanwhile, 'M.Video' has launched a microloan service and received a loan from Bilan Uzhakhov for recapitalization efforts.

The supplementary emission will allow existing shareholders, including Mikhail Uzhakhov's structures, to increase their stakes in 'M.Video'. The company plans to use the attracted funds to reduce debt and develop strategic projects, including a marketplace and fintech services. In addition, 'M.Video' has launched a microloan service in December 2024, offering loans up to 100,000 rubles for any purpose.

Bilan Uzhakhov provided a loan of 8.5 billion rubles to 'M.Video' in March 2025 to support the company's recapitalization efforts. Furthermore, Samsung's plant in Kaluga began contract manufacturing for 'M.Video-Eldorado' in the summer of 2024, planning to produce up to 500,000 units of electronics per year under the retailer's own brand.

The supplementary emission is expected to be completed by the end of 2025, with the share price determined by the board of directors. The company is also exploring international partnerships, with JD.com, a large Chinese internet trading and logistics company, potentially entering 'M.Video's capital through the supplementary emission. The deal with JD.com must be approved by the German Ministry of Economics and the Russian government's commission on foreign investments. The company plans to use the attracted funds to reduce debt and develop strategic projects, including a marketplace and fintech services. JD.com previously attempted to enter the Russian market in 2015 through partnerships but faced difficulties in logistics and product adaptation.

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