Major players in the live horse racing data industry reach historic consolidation agreement
TripleSdata and Total Performance Data Merge to Revolutionize Global Horse Racing
In a groundbreaking move, TripleSdata (tSd) and Total Performance Data (TPD) have merged to form the world's largest automated distributor of live horse racing performance data. This union brings together two industry leaders in live and post-race performance data coverage, aiming to deliver an unmatched data solution and experience to customers and stakeholders in the racing and wagering industries.
The combined company, with a team of over 40 people globally, has offices in London and Sydney. The merger was an absolute pleasure to work through, according to Eamonn Wilmott, Chairman of TPD, from the very first conversations to negotiations and due diligence. Wilmott finds this merger to be one of the most obvious fits he has ever seen, expressing delight at joining forces with Carlos Santo and Sebastian Scholz, founders of tSd.
The merged company will continue to supply live and post-race performance data from over 100 racetracks in 11 different countries, including many of racing's most valuable and notable races. Among the race days tracked will be The Breeders' Cup, The Saudi Cup, The Dubai World Cup, The Everest, The Melbourne Cup, Royal Ascot, The Pegasus, St Leger, The US Triple Crown, and more.
The incorporation of the two development teams from TPD and tSd is anticipated, marking a catalyst for ground-breaking product development. Over £50 million is now bet on TPD's in-play odds, marking a new reality for creating new revenue streams for racecourses. The unique automated in-play odds will be available for all racecourses across the world, allowing fans to bet on these prestigious events after the off.
The partnership between TPD and tSd has been built with various entities such as Arena Racing Company, Equibase, Sky Sports Racing, At The Races, Emirates Racing Authority, Ascot, Australian Turf Club, Racing New South Wales, Racing Queensland, Racing Victoria, Racing South Australia, Singapore, and Auckland Thoroughbred Racing. The combined company cares passionately about the future of racing and aims to help drive maximum revenues back into the sport.
Carlos Santo and Sebastian Scholz, founders of tSd, will join TPD's Board and assist with day-to-day management. The combined company is poised for significant growth, aiming to expand teams in the realms of artificial intelligence and machine learning, cloud-based applications, equine welfare, sensor fusion, computer vision, in-play betting, and graphics applications.
The merger establishes one of the world’s leading live horse racing data providers, delivering a more unified and advanced offering that benefits wagering partners, race organizers, and fans worldwide by greatly improving the depth, accuracy, and accessibility of live and post-race data. The collaboration supports state-of-the-art digital timing and GPS tracking systems, such as those deployed at Jebel Ali Racecourse and Caymanas Park, enhancing the precision and richness of horse performance data worldwide.
Moreover, the merger facilitates cutting-edge graphics and F1-style performance visualizations, enriching fan engagement and media coverage. The combined company has also extended its reach to new global locations including Abu Dhabi Turf Club, Bahrain Turf Club, and Century Mile Racetrack in Canada, thereby expanding high-quality data access for the global horse racing community.
In conclusion, the merger between TripleSdata and Total Performance Data represents a significant step forward in the global horse racing industry. The combined entity aims to innovate, adapt, and thrive in an ever-evolving landscape, delivering unmatched data solutions and experiences to customers and stakeholders in the racing and wagering industries.
[1] Total Performance Data and TripleSdata Merge
[2] TPD and TripleSdata Merge to Form World-Leading Live Data Provider
[1] The merger of Total Performance Data (TPD) and TripleSdata (tSd) has formed a global powerhouse in live horse racing data provision, striving to deliver an unmatched experience and data solutions to the racing and wagering industries.
[2] As a result of the TPD and tSd merger, the combined company has become the largest automated distributor of live horse racing performance data, focusing on artificial intelligence, machine learning, cloud-based applications, and more to drive growth and enhance the sport.
[3] This fusion will enable the development of innovative technologies such as in-play betting, graphics applications, computer vision, and sensor fusion in the horse racing industry, radically transforming horse performance data precision, accessibility, and overall fan experience.
[4] The convergence of TPD and tSd has extended the reach of high-quality horse racing data to additional global locations, including Abu Dhabi Turf Club, Bahrain Turf Club, and Century Mile Racetrack in Canada, catapulting the growth of the global horse racing community and setting the stage for significant advancements in the data and technology sector.
