Majority of Motoristsgly Reported to Embrace AI Voice Assistants, According to SoundHound Data
SoundHound, a leading AI technology company, has commissioned a survey to explore new use cases for voice generative AI in the automotive industry. The findings reveal that voice AI in cars can enable highly conversational, context-aware in-car assistants, offering a range of benefits from enhanced driver experience to in-car voice commerce.
Conversational In-Car Assistants for a Safer Drive
The survey shows that voice generative AI can facilitate natural conversations that understand context without requiring repeated inputs, thereby improving safety by reducing driver distraction. This feature is particularly appealing to a significant portion of respondents, with 71% expressing interest in an in-vehicle food ordering AI feature.
Integration with Vehicle Systems and Proactive Vehicle Management
The integration of voice assistants with vehicle systems allows for queries related to maintenance and sensor alerts, enabling proactive vehicle management. This integration is projected to generate up to $35 billion annually, opening new revenue streams for automakers through ordering and loyalty services accessed by voice while driving.
In-Car Voice Commerce and Revenue Growth
The survey indicates broad adoption across major automotive brands and models in North America, demonstrating industry trust and scalability of these AI voice platforms. Moreover, SoundHound's voice AI platform is expanding beyond automotive into healthcare, finance, and hospitality, driven by its advanced conversational capabilities.
Emerging Benefits and Applications
Sophisticated AI-powered voice assistants can help drivers and passengers unlock existing vehicle features using only speech. The assistant can summarise text threads for 76% of respondents, bring the vehicle manual to life for 85%, and assist with scheduling vehicle service for maintenance for 85%. Furthermore, the assistant can place calls for 76% of respondents, process multiple millions of queries in the last 12 months, and place food orders.
Widespread Adoption and Willingness to Pay
The survey reveals that 81% of U.S. car owners planning to purchase or lease a car within the next 12 months would choose a car with AI features over one without. Additionally, nearly 2 in 5 U.S. drivers currently find car features too complicated. However, 74% of all U.S. respondents would be willing to pay a fee or be served ads to gain access to voice generative AI.
In conclusion, voice generative AI in cars is emerging as a multi-functional interface enhancing convenience, safety, and commerce while transforming vehicles into connected intelligent assistants. SoundHound AI, Inc. announced that voice assistants with voice generative AI capabilities can perform tasks like placing food orders, operating car features, summarising text or email threads, and more. These new AI-powered voice assistant functionalities promise to bring a whole new world of functionality to drivers through natural conversation.
- The integration of voice assistants with vehicle systems, aided by artificial-intelligence, can perform tasks like operating car features, summarising text or email threads, and even placing food orders (Conversational In-Car Assistants for a Safer Drive).
- The survey suggests that broad adoption across major automotive brands and models in North America signifies the industry's trust and scalability of these AI voice platforms, with expansion into industries such as healthcare, finance, and hospitality (In-Car Voice Commerce and Revenue Growth).
- The exciting prospect of proactive vehicle management is made possible through the integration of voice assistants with vehicle systems, generating up to $35 billion annually by opening new revenue streams for automakers through ordering and loyalty services accessed by voice while driving (Integration with Vehicle Systems and Proactive Vehicle Management).
