Marketing rights for the football podcast "Calcio Berlin" have been taken over by the Ad Alliance.
In the ever-evolving world of digital media, Ad Alliance has made a significant move by partnering with the popular football show "Calcio Berlin". This dynamic podcast, known for its engaging discussions and high reach, particularly appeals to football-loving men aged 18 to 34.
"Calcio Berlin" has successfully built a stable fan base, with over 100,000 followers on Instagram alone, and a substantial presence on YouTube and Twitch. The show, which primarily focuses on football, is renowned for its cross-media content, thanks to the efforts of hosts Nico, Christoph, and Niklas.
The hosts are known for their ability to activate new target groups and place their content on all relevant platforms. Two episodes of "Calcio Berlin" are released each week, making it a consistent source of football-related news and discussions for its audience.
The motto of "Calcio Berlin" is "We're giving football its say!", reflecting the show's commitment to providing a platform for football discourse. Transfer news, in particular, is a hotly debated topic on the show.
Advertisers can benefit from this vibrant community by booking Native Ad Host-Reads in "Calcio Berlin". There are options for Mid-Roll (120 seconds) and Sponsoring Host-Reads (Opener, 10 seconds). Frank Nolte, Director Product & Inventory Management Audio at Ad Alliance, is looking forward to this collaboration, calling it a high-reach format that particularly excites young listeners.
Nolte emphasizes the authenticity of "Calcio Berlin" through the personal involvement of its hosts. He believes that football is the favourite sport of the Germans, and the interest in the advertising market is correspondingly high.
However, public information about Nico, Christoph, and Niklas, the hosts of "Calcio Berlin", remains scarce. What is known is their dedication to bringing the world of football to their audience, discussing current events and stories from the Bundesliga, the Champions League, and major tournaments like the European Championship.
As of 14.8.2025, the podcast has been rated an impressive 4.9 out of 5 stars by listeners on Spotify with around 6,700 votes. With its growing popularity and authentic approach, "Calcio Berlin" is undoubtedly a valuable addition to Ad Alliance's sports offer.
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