Marketing Secrets Exposed from AC/DC's Impactful Style, Unintentionally
Marketing ain't a walk in the park, mate. It's ever-evolving, and your Ideal Customer Profile (ICP) is a moving target. But fear not, ya daft lucky sod! The key is to hack it like the greats. Can you dig it?
Let's look at AC/DC, the blinderin' Aussie hard rock band who've sold more than a quarter of a BILLION records worldwide! They didn't invent rock 'n' roll. They didn't come up with the idea of playing loud or singing about off-color subjects. They just took what worked for others and made it their own. Got the drift?
Copy 'em when they're hot, see what Ciaran's doin', understand why it's workin', and think 'owz 'owz I gonna do this 'ere differently. Aye, it's not just aboutCopyin' ya local business, mate. If ya wannabe a good marketer, follow the bands yer into – like AC/DC on Instagram or Facebook, so they're constantly blarin' in yer feed. Get inspired, ya scallywag!
Now, consistency is key, mate. AC/DC could drop a greatest hits album, and it'd bloody work. While all of their tunes sound unique, you'd know it was an AC/DC banger when ya heard it. Consistency builds a legend, ya hear? So find out how often ya can create good content – once a week, twice a fortnight, whatever floats yer boat – and stick to it. If it ain't broke, don't fix it, mate!
But energy, ye say? Energy, mate, is everything! It's like watching Angus Young on stage: it's not totally clear whether he's in control of the guitar or vice versa. If they could see ya workin', they'd think ya was born for this, that's the biggest compliment ya could get. Push, push, push, and ya'll get the result – it's as easy as that!
Now, there's a chance ye might not be able to open yer eye sockets when ya doing this, but trust me - it don't matter. Ye see, great marketing doesn't happen overnight. Anyone who thinks it does is baldy dreamin'. It takes practice, practice, practice! Failed ye first time? Don't fret, just learn from it and try again. Remember: practice makes progress, mate!
Now, here's a top tip: if ya do something well, write it down in a file. Ya never know when ya might need it in the future, or if someone else might want to use it. Leave a mark, like a great AC/DC riff, that can be passed on to the next generation.
This blog post, mate, was inspired by listening to "Whole Lotta Rosie" about a thousand times on repeat, one summat-warm. Read it now, and you'll see what I mean – it's a peach.
Rev Ciancio, mate, used to work in restaurants before he realized marketing was where he needed to be. Now, he helps restaurants build guest marketing programs and hospitality tech companies with lead generation and content marketing. Need help with yer marketing? Send him a mail: [email protected]! Cheers, mate!
- To achieve success in finance, lifestyle, business, technology, and entertainment industries, one should emulate the strategy of prominent figures, such as marketing gurus and bands like AC/DC, consistently producing high-quality content and maintaining an energetic approach, while learning from failures and adapting accordingly.
- When developing a marketing strategy for specific industries, consider the approach of AC/DC, a historical Australian hard-rock band, by understanding their consistency, energy, and unique positioning – this knowledge can be utilized to create tailored content for businesses in finance, lifestyle, technology, entertainment, or any other sector.
