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Maruti Suzuki Dominates Indian Car Market; Seino MLL & Mahindra Logistics Join Forces

Maruti Suzuki's 2023 success story. Seino MLL & Mahindra Logistics' tech-driven partnership targets Rs. 1,000 crore in five years.

In this image, I can see a person standing on the road and holding pulled rickshaw. There are few...
In this image, I can see a person standing on the road and holding pulled rickshaw. There are few people standing and a person sitting on a motorbike. In the background, I can see the backpack bags, trolley bags, name boards, shops and junction boxes.

Maruti Suzuki Dominates Indian Car Market; Seino MLL & Mahindra Logistics Join Forces

Maruti Suzuki, a leading Indian automaker and subsidiary of Suzuki Motor, dominated the Indian car market in 2023. Seven of its models featured among the top ten best-selling cars. Meanwhile, Seino MLL Logistics and Mahindra Logistics have joined forces to revolutionize logistics services in India.

The partnership, which involves Seino MLL Logistics and Mahindra Logistics, aims to focus on technology, operations, process innovation, and sustainability. Seino MLL Logistics plans to offer warehousing and transport services supported by digital technologies, catering to both automotive and non-automotive companies.

The Indian automotive market witnessed significant growth in 2023. Passenger car sales surged by 8% to over 4.1 million units, while commercial vehicle sales increased by 5% to over 978,000 units. This partnership aims to contribute to the Make in India initiative, fostering local manufacturing and economic growth.

Rampraveen Swaminathan, managing director and CEO of Mahindra Logistics, envisions a Rs. 1,000 crore ($120m) business model from this partnership over the next five years. Yoshitaka Taguchi, CEO of Seino Holdings, stated that the partnership will provide comprehensive logistics solutions with a customer-centric approach.

The collaboration between Seino MLL Logistics and Mahindra Logistics is set to transform logistics services in India, supporting the growing automotive market and contributing to the Make in India initiative. With a shared vision of technological innovation and customer focus, the partnership aims to generate a Rs. 1,000 crore business model within five years.

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