Meta Delves into Metaverse Gaming with Sophisticated Artificial Intelligence Incorporation
Meta, the tech giant behind Facebook, is set to extend its reach beyond its own platforms, venturing into games and experiences across smartphones, PCs, and other devices as part of its ongoing quest for a standout metaverse project.
This new initiative comes as Meta expresses a commitment to substantial investment in generative AI, a technology that could lead to more immersive and dynamic experiences for users within the metaverse. According to reports, it is anticipated that it will take years before significant returns can be seen from this investment.
Mark Zuckerberg, Meta's CEO, has highlighted the potential impact of generative AI on the metaverse, stating that it could enhance dynamism and create immersive experiences. The integration of advanced generative AI technology is planned to be implemented into VR, AR, and mixed reality games within the metaverse.
Meta's primary focus will be on its Horizon ecosystem, which includes metaverse games, applications, and creative tools. However, the company has faced challenges in gaining traction for its Horizon mixed reality platform, resulting in substantial operating losses amounting to billions of dollars.
The success of generative AI in the metaverse could potentially impact the gaming industry as well. Already, other entities like Inworld and Artificial Agency, backed by Disney, are incorporating generative AI into game development. Meanwhile, tech giants such as Google and Microsoft are also exploring the integration of generative AI into the metaverse.
Google's Gemini AI, for instance, combines multimodal AI integration, while Microsoft's AI-driven tools like Microsoft Copilot are embedded into workplace software, enabling enhanced productivity and digital interaction within metaverse environments.
The use of generative AI in the metaverse is not limited to gameplay. It is also being utilised to enhance game dialogues and narratives, offering extensive exploration with no predetermined paths. As of now, there are over 600 million global metaverse users, and the integration of generative AI could potentially attract more tech giants to invest in the metaverse.
Meta's strategy is to focus on researching and prototyping novel customer experiences in the metaverse. The integration of generative AI is expected to play a significant role in realising this vision, making the metaverse an even more captivating and interactive digital world.
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