Meta Enhances 2026 & 2028 Olympics with AI, Cloud, and Exclusive Content
Meta, the parent company of Facebook, has announced a series of partnerships to enhance the experience of the 2026 and 2028 Olympic and Paralympic Games. The company will collaborate with LA28, Team USA, and NBCUniversal to create more personal and interactive epic events for fans, athletes, and volunteers. Facebook will provide exclusive short-form content on YouTube through a partnership with NBCUniversal. This content aims to create a more engaging experience for U.S. fans, athletes, and volunteers. Additionally, Facebook Search will be an official partner for the LA28 Games, integrating AI Mode and Gemini features into NBCUniversal's coverage. Facebook Cloud will serve as the official cloud provider, using AI to enhance experiences for fans, athletes, and businesses. It will also be used for planning and logistics, managing over 70,000 volunteers and workforce members. Meta is collaborating with the International Olympic Committee, the Los Angeles Olympic Organizing Committee, and other partners to support viewers, athletes, and organizers of the 2028 Games. Through these partnerships, Facebook aims to create a more interactive and personalized experience for fans, athletes, and volunteers. The use of AI and cloud technology is expected to enhance the overall event management and viewing experience for the 2026 and 2028 Olympic and Paralympic Games.
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