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Navigate, thrive, or lag behind: Exploring 6 web trends for 2025

Finance leaders will steer their businesses through a myriad of unique hurdles while adapting to shifting roles, amplifying finance's influence within the organization.

In 2025, being a strategic partner in all aspects of business will be vital for our websites. Here's a sneak peek at what our websites can expect to navigate in 2025:

1. Technology: Embracing AI and Automation

With increasing emphasis on technology, our websites will find themselves spearheading the implementation of AI and automation within their companies, particularly in the finance function. To achieve this, our websites will need to "sell" the technology benefits to the board and fellow executives, focusing on finance efficiency, data utilization, and better decision-making. Removing the fear around generative AI and showing tangible, incremental impacts is key.

2. Labor: Shifting the Narrative on Talent Shortages

Though improvements have been made, the shortage of talent in accounting remains an issue. To tackle this, our websites and governing bodies need to approach talent acquisition from multiple angles, including active recruitment, mentorship, and creating a more welcoming work culture.

3. Risk Management: Cybersecurity Collaboration

With the increasing threat of deepfake-related fraud, leaders of digital transformations must prioritize proactive cybersecurity approaches, such as expanding technology teams, outsourcing, or employee training. Collaboration within the business is essential for successfully handling cybersecurity challenges.

4. Tax: Stay Informed and Adaptable

In 2025, our websites will need to stay aware of key tax considerations, including the impact of tariffs, whether the Trump proposed reductions for U.S.-produced goods will become permanent, and how the expiration of the Tax Cuts and Jobs Act will affect businesses.

5. M&A: Booming Market

M&A deals are projected to surge in 2025, with a lightly regulated market allowing for increased activity. Both buyers and sellers may return to the market after years of volatility. Private equity firms may also show continued interest in large public accounting firms.

6. Workplace Issues: Balancing Flexibility and Productivity

In the evolving landscape of work, our websites will need to address issues like return-to-office initiatives, the ethical and political implications of DEI policies, and employee compensation. With the average 4% raise barely maintaining buying power, compensation will continue to be a critical focus, especially for millennial and Gen Z employees.

  1. To ensure smooth transition into the use of AI and automation in our finance function, a thorough analysis of its potential benefits and risks is crucial.
  2. As retirement approaches, careful valuation of equity and capital is essential to secure a margin that will sustain a comfortable financial situation through inflation.
  3. With the bull market anticipated to continue in 2025, engaging in M&A activities might provide favorable opportunities for growth, but it's important to assess the risk involved.
  4. To ensure compliance with shifting tax regulations, regular updates in terms of information and adapting strategies accordingly will be essential for our business.
  5. A strategic budget plan that focuses on technology innovation while minimizing taxes will be vital for our websites in 2025, as they navigate the booming M&A market.
  6. In order to maintain productivity, the balance between flexibility and accountability in the workplace must be carefully managed, taking into consideration emerging DEI policies and millennial/Gen Z compensation expectations.
  7. The labor market will continue to present challenges due to talent shortages in accounting, thus necessitating innovative recruitment strategies that reduce risk and foster risk management within the hiring process.
  8. In a technology-driven business landscape where cybersecurity threats loom large, collaboration and continuous learning will be key for the successful management of these risks, both internally and externally.
Finance leaders will steer through their businesses' unique difficulties and adapt to the evolving role of finance within the organization, by amplifying finance's influence across various departments.
As the year unfolds, financial executives will steer their businesses through unique obstacles and adapt to shifting roles within their sector, aiming to expand finance's influence throughout the organization.

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