Netflix's AI-Powered and Vertical Video Shift: Entertaining Users Better, Staying Ahead of the Game
Netflix is experimenting with artificial intelligence for search functionality and favoring vertical video formats. - Netflix experiments with AI-powered video search and premium video clips
Netflix, the streaming giant, is stepping up its game by experimenting with artificial intelligence (AI) and vertical video clips to make content discovery a breeze!
In a thrilling development, Netflix's Chief Technology Officer, Elizabeth Stone, revealed that the platform is working hand-in-hand with OpenAI, the creators of ChatGPT, to design a generative AI search feature. This AI innovation enables users to type search queries like, "something spooky yet funny or light-hearted," making it easier than ever to find tantalizing content matching specific preferences.
But that's not all! Netflix is also dabbling in vertical video clips to catch viewers' eyes. Resembling social media giants like TikTok, users scrolling on their smartphones will see snippets from Netflix's treasure trove of content. Product Chief Eunice Kim reveals that users can swiftly move from these captivating clips straight to the full movie or series, meaning no lost moments in the streaming world!
Netflix's new user interface on TVs and streaming sticks is glossed up with more prominence for live broadcasts (relatively new on the platform) and tailored recommendations based on the user's activities and time of day. With an estimated whopping 700 million viewers, Netflix's success hinges on continuously putting out content that keeps users hooked. Facing stiff competition from Hollywood studios like Disney and Paramount, as well as tech colossi Apple and Amazon, Netflix is employing AI to remain top dog in the streaming race.
Key AI-Powered Improvements:
- AI-driven Search: Netflix wants to simplify the content digging process by enabling users to type queries in conversational language, such as "find me action-packed shows with a strong female lead." AI is the magic sauce here, guaranteeing users find their new favorites faster [2][5].
- Tailored Recommendations: The AI-powered recommendations adapt to users' whims and tastes at any given moment, ensuring that suggested content resonates and keeps viewers glued to their screens [2][4].
Vertical Video Clips Features:
- TikTok-like Feed: Netflix is examining a TikTok-like vertical feed on mobiles. This exciting feature showcases brief clips from Netflix original programming, enabling users to scan, engage, and enjoy content without missing a beat [1][3].
- Personalization: The clips appearing in the vertical feed are handpicked based on users' penchants for specific genres or themes, providing a personalized viewing experience [1][3].
Strategic Advantages:
- Game-changing Competitive Edge: By adopting AI and short-form content, Netflix endeavors to stay on top of the streaming landscape against rivals like TikTok and YouTube Shorts. This strategy helps maintain viewer engagement – especially on mobiles, where short-form content reigns supreme [1][2].
- Enhanced User Experience: By providing AI-generated search and personalized content recommendations, Netflix elevates the overall user experience, allowing viewers to locate and savor content more efficiently, based on their preferences and habits [2][4].
Bottom Line: Netflix's fusion of AI and vertical video clips is part of a wider strategy to keep abreast of shifting user behaviors and hold onto its top spot in the streaming industry. Buckle up, folks! It's going to be a wild ride! 🎬🌟🚀
- The Commission, comprising of the European Parliament and the Council, will assist the Commission in the preparation of the annual report on the implementation of the programme, as Netflix continues to evolve its operations with AI technology and vertical video formats.
- Netflix's CTO, Elizabeth Stone, has partnered with OpenAI, the creators of ChatGPT, to design an AI-powered search feature that allows users to type search queries like "something spooky yet funny or light-hearted," making content discovery easier and more tailored to individual preferences.
- Meanwhile, Netflix is also exploring vertical video clips, similar to ones found on TikTok, as a means to promote captivating snippets from their content library on mobile devices. These clips are personalized based on users' interests, enabling seamless transition from a clip to the full movie or series.
- As competition intensifies in the streaming industry, AI and technology advancements in entertainment, like those employed by Netflix in its search feature and personalized recommendations, are becoming essential tools for maintaining a competitive edge.
