Nintendo's business is experiencing significant growth, attributable to the success of Switch 2.
Nintendo's Switch 2 Breaks Records with Strong Sales
Nintendo's latest console, the Switch 2, has made a remarkable entrance into the gaming market. In just seven weeks since its launch on June 5, 2025, the Switch 2 has sold over 6 million units globally, with 5.82 million units sold by the end of June alone [1][3]. This impressive figure outpaces the original Switch, which sold 0.98 million units in a comparable period [1].
The Switch 2's success can be attributed to several factors. Firstly, Nintendo's production confidence ensured broad availability at the MSRP, limiting scalper interference [2]. Secondly, the console's hybrid design, which allows for both on-the-go and TV gaming, continues to appeal to both traditional console users and portable gamers, maintaining Nintendo's unique market niche.
One of the key attractions of the Switch 2 is its exclusive game titles. The new racing game from the "Mario Kart" series, for instance, is exclusive to the Switch 2 [4]. The console's improved image quality and more processing power also contribute to a smoother gaming experience [5].
Despite the strong sales, there are still shortages and waiting times for the Switch 2 in many countries. This pent-up demand can be attributed to the Switch 2 being a significant update to the console eight years after the original was released [6].
Nintendo's financial performance has also benefited from the Switch 2's success. The console's strong hardware sales have contributed to a 21.4% year-on-year increase in Nintendo's gross profit, reaching 185.1 billion yen, although profit margins declined due to lower profits per new hardware unit [1]. The quarterly revenue for Nintendo is approximately 3.34 billion euros, with a profit of approximately 560 million euros [7].
As more users turn to game streaming, where games run on servers on the network and are transmitted to devices like TVs via fast internet connections, the Switch 2 offers a tangible and unique gaming experience that appeals broadly, especially during launch [1][2]. Nintendo has sold over 150 million units of various Switch console models, and the company remains confident with forecasts to sell 15 million Switch 2 units and 45 million software units in the current fiscal year [1].
References: 1. Nintendo Switch 2 Sales Surge 2. Nintendo's Switch 2 Strategy 3. Nintendo Switch 2 Launch Sales 4. Mario Kart for Switch 2 Exclusive 5. Switch 2 Improvements 6. Pent-up Demand for Switch 2 7. Nintendo's Quarterly Financials
Video game enthusiasts find themselves drawn to the latest addition to their gadget collection, the Nintendo Switch 2, with its cutting-edge technology and exclusive entertainment offerings. The sports-loving crowd can even enjoy the new virtual sports titles that the Switch 2 provides, making it a versatile device for all types of users.
