Nio boosts workforce by 800 sales personnel in the past month, geared up for the arrival of their third-generation ES8 model
Nio, the Chinese electric vehicle (EV) manufacturer, is set to unveil its third-generation ES8 SUV later this month. The official release date for the vehicle has been scheduled for Nio Day 2025, which is set to take place in Hangzhou on September 20, 2025.
However, the public will get a sneak peek of the new ES8 a month earlier. On August 21, 2025, the vehicle will have a pre-launch and public debut, coinciding with a product and technology showcase event in Chengdu at 7:30 pm Beijing time. Pre-sales for the third-generation ES8 will also begin on the same day in China.
Nio's third-generation ES8 is built on the company's new NT 3.0 platform and features significant exterior and interior redesigns. The vehicle will boast new seating layouts and screen orientation, according to recent reports.
In preparation for the traditional peak sales season in the third and fourth quarters and the launch of the higher-end ES9 SUV next year, Nio has expanded its sales team. Over 800 professionals have joined the company in the past month, many of whom have experience at luxury car brands such as Porsche, BMW, Mercedes-Benz, Audi, Lexus, and Volvo. Some new hires also come from the real estate, insurance, and financial sectors.
The new sales professionals are currently undergoing intensive training to ensure they are well-equipped to handle the demand for the third-generation ES8. Showroom models of the vehicle will be available at Nio stores on August 21.
The first-generation ES8 was launched on December 16, 2017, and the second-generation ES8 on December 24, 2022. The third-generation ES8 is Nio's first mass-produced model and one of its most expensive, with a starting price of RMB 498,000 ($69,380) including the battery pack.
The third-generation ES8 has been spotted without camouflage in real life, indicating its debut is imminent. The vehicle will be Nio's flagship model and is expected to set new standards for electric SUVs.
Nio's head of user operations, Yang Bo, has invited sales talent from all industries to join Nio and its sub-brand Onvo. The company is eager to attract top talent to help drive its growth and meet the demand for its electric vehicles.
In other news, Nio has moved its Nio Day event to the fall, with the event scheduled for September 20, 2025. The exchange rate is currently $1 = RMB 7.1775.
Stay tuned for more updates on Nio's third-generation ES8 and other upcoming products from the company.
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