OpenAI's Instant Checkout for ChatGPT Lets Users Shop Directly in Chat Interface
OpenAI has introduced Instant Checkout for ChatGPT in the U.S., allowing users to shop from Etsy sellers directly within the chat interface. The feature has sparked investor confidence, with Etsy and Shopify shares rising following the announcement.
OpenAI is open-sourcing the Agentic Commerce Protocol (ACP) that powers ChatGPT's Instant Checkout, enabling other merchants and developers to integrate similar functionality into their platforms. As of now, specific merchants supported by Instant Checkout remain unknown, and future plans are yet to be officially revealed.
Instant Checkout marks a shift towards conversational AI as the primary shopping interface, joining search and entertainment in the chat era. Users can complete purchases using Apple Pay, Google Pay, Stripe, or a card, all without leaving the ChatGPT conversation. Merchants handle fulfillment through their own systems, while ChatGPT securely facilitates transactions. The feature supports over a million Shopify merchants and is set to expand to more platforms in the future.
OpenAI's Instant Checkout for ChatGPT enables seamless shopping within the chat interface, with Etsy sellers as the initial beneficiaries. The open-sourcing of the Agentic Commerce Protocol paves the way for other merchants to adopt similar functionality. While specific details about supported merchants remain scarce, the feature's potential to reshape e-commerce is evident, as investors have shown confidence in its prospects.
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