OpenAI's Sora Sparks Multimodal AI Revolution, Stirring Hollywood Tensions
OpenAI's Sora, a text-to-video AI tool, is gaining traction, sparking a new chapter in multimodal AI technologies. It competes with similar tools from Meta and Google, and its popularity has prompted OpenAI to explore monetisation strategies.
Sora allows users to create and share AI videos using copyrighted content, which can be shared on social media-like streams. OpenAI has launched Sora as a standalone app, initially available in the US and Canada, with videos up to 10 seconds long.
To address copyright concerns, OpenAI will introduce controls for rights holders. They can dictate how their characters are used in Sora and even block their use entirely. The studio that has so far refused to allow its characters on the Sora platform remains unnamed. OpenAI plans to share revenue with copyright holders who permit the use of their characters, with this framework initially tested within Sora before broader rollout.
The introduction of revenue-sharing and user controls in Sora is set to stir tensions in Hollywood, with at least one major studio opting out. OpenAI's move to monetise Sora, prompted by its popularity, signals a significant shift in AI-generated content. The revenue-sharing model, once tested and refined, could pave the way for similar strategies across OpenAI's broader product suite.
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