Oppo previews innovative camera setup in partnership with Hasselblad, slated for release by the end of this year
Oppo and Hasselblad Extend Partnership for Next-Gen Mobile Imaging
In a significant move for mobile photography, Oppo and Hasselblad have announced an extended partnership that will see the collaboration continue for at least another hardware cycle. The new partnership is set to result in the unveiling of a "next-generation mobile imaging system" for Oppo's upcoming Find series, scheduled for release in late 2025 [1].
The joint announcement was made at an event in Gothenburg, Sweden, where Pete Lau, Oppo's Chief Product Officer, stated that the partnership is based on a shared passion for innovation and a commitment to delivering the ultimate imaging experience [2]. The partnership between Oppo and Hasselblad began with the Find X5 series in 2022 [3].
Over the past four years, Hasselblad's professional camera experience has been brought to Oppo's global users, with the integration of Hasselblad's signature color science, Master Mode, Portrait Mode, and XPan mode in Oppo flagships [4]. The new system promises to build on this foundation, aiming to "push the boundaries of mobile imaging" and set a new standard for image quality and experience [1].
Meanwhile, Oppo's sibling brand, OnePlus, is rumoured to be moving away from Hasselblad's collaboration after four generations of co-developed imaging systems. The OnePlus 13's camera, praised for its vibrant color science, was a standout in the market, offering a distinct alternative to the flatter, HDR-focused output from companies like Samsung and Google [1].
This move by OnePlus, if confirmed, marks a significant difference in camera philosophy between the two closely linked brands. Oppo, on the other hand, seems committed to maintaining and advancing Hasselblad's influence in its mobile imaging. The extended partnership between Oppo and Hasselblad is a testament to this commitment, as they aim to push the boundaries of mobile imaging even further [1][2].
Hasselblad's headquarters is located in Gothenburg, Sweden, where the joint announcement was made [3]. More details about the new mobile imaging system will be revealed later this year [1].
[1] The Verge
[2] Pete Lau, Oppo's Chief Product Officer
[3] Reuters
[4] TechRadar
In the spirit of pushing mobile photography further, Oppo, led by Chief Product Officer Pete Lau, has confirmed the continuation of their partnership with Hasselblad, aiming to unveil a next-generation mobile imaging system on the upcoming Find series, which will likely feature smartphones and other advanced gadgets. This collaboration, rooted in shared passion for innovation, has already yielded impressive results, integrating Hasselblad's signature color science and imaging modes in Oppo flagships.
