Over 3.3 million Austrians utilize oe24 as their online platform
In a testament to its growing popularity, the oe24 network has once again surpassed the 3 million mark for unique users, marking the fourth time this has occurred in 2022. This impressive achievement underscores oe24's significant reach and popularity among Austrian news consumers.
According to traffic rankings, oe24.at holds a strong market position as the 4th most visited news and media publisher website in Austria, just behind krone.at, heute.at, and kleinezeitung.at. This consistent ranking suggests a large and engaged user base, positioning oe24 as one of the leading digital news portals in the country.
While specific figures of unique users or exact reach percentages are not provided in the available data, the stable rank (#4) among other major publishers indicates a broad reach. In March alone, oe24 recorded over 27 million visits and a staggering 3,364,719 unique users. This represents a notable increase of almost 300,000 unique users compared to the previous month, demonstrating a growing interest in oe24's content.
The overall media market in Austria is competitive, with traditional big players like Kronen Zeitung maintaining top positions. However, oe24's digital presence remains robust, supported by its broad coverage of politics, business, sports, and entertainment news.
In a statement, oe24 CEO, Niki Fellner, expressed gratitude to users for surpassing 3.3 million monthly unique users. Fellner also highlighted this as the next big step in oe24's digitization strategy to become the online number one. While oe24 has not yet reached this status, it is currently ahead of the Today.at umbrella offering by more than 1.5 million unique clients.
With a reach of 46.6%, oe24 is nearly reaching every second Austrian internet user. This impressive reach, coupled with its consistent ranking among the top Austrian news websites, cements oe24's role as one of the leading digital news portals in the country. As the digital landscape continues to evolve, it will be interesting to see how oe24 continues to adapt and grow in the competitive Austrian media market.
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