Ozone Launches Audience Connection Platform in US, Reaching 205M Americans
Ozone, a leading digital advertising business, has officially launched its Audience Connection Platform in the US. The platform aims to reach a staggering 205 million Americans every month, covering nearly three-quarters of the country's online population.
Damon Reeve, Ozone's CEO, expressed his excitement about the official US launch of the platform. The Audience Connection Platform delivers scaled display and video campaigns, complementing publisher partners' masthead-led solutions. It offers a scaled, platform alternative that helps brands and publishers leverage the premium end of the web.
Ozone's business is built on transparency and consent. Last year, the platform underwent a comprehensive audit by PwC. The platform combines real-world engagement, creative content, and audience understanding to deliver measurable business impact. It provides publishers with tools, expertise, and a collective voice to maximize the value of audience connections.
Ozone's US reach will be bolstered by new publisher partnerships. Notable additions include Dow Jones' brands, BBC, and New York Post. The platform brings together audiences from these online destination sites, offering informed, inspired, and entertained content. Additionally, the platform's connection partners in the US include major retailers, suppliers, and logistics providers, facilitating efficient market access and supply chain integration.
Ozone's Audience Connection Platform has launched in the US, aiming to reach nearly three-quarters of the country's online population. With new publisher partnerships and a focus on transparency, consent, and measurable impact, the platform is set to revolutionize digital advertising in the US.
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