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Planar Expands Virtual Production, Extended Reality Offerings in 2024

Planar's 2024 strategy boosts virtual production offerings. Expect easier integration and better security for AV and IT professionals.

In this image we can see a projector, screen, lights, air conditioner and people.
In this image we can see a projector, screen, lights, air conditioner and people.

Planar Expands Virtual Production, Extended Reality Offerings in 2024

Planar, a leading provider of display and visual technology solutions, is set to expand its offerings in 2024. The company is collaborating with The Third Floor, a London-based company, and Notch, a German tech company, to promote the use of Virtual Production and Extended Reality technologies. This move follows Planar's launch of the Planar Studios Virtual Production Workshop in 2023.

Planar's strategy for 2024 involves enhancing its product portfolio to cater to emerging virtual production applications. This includes all-in-one models for swift deployment and user-friendly integration. The company is also exploring connected devices to aid AV and IT professionals in managing large-scale technology deployments, with a strong emphasis on cyber security.

Planar's commitment to innovation is evident in its plans to expand its fine pixel pitch front-of-room display products. This includes support for outdoor use and potential integration of MicroLED technology. The company aims to provide mature, reliable, and easily integratable products to meet the evolving needs of its customers.

In 2024, Planar is poised to strengthen its position in the visual technology market. Through its collaborations and product expansions, the company is set to offer advanced Virtual Production and Extended Reality solutions. Its focus on ease of use, cyber security, and outdoor support reflects its dedication to serving a wide range of customers, from production studios to corporate environments.

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