Porsche UK's Revenue Drops Amid US Tariff Headwinds
Porsche UK's 2024 financials show a dip in revenue and profits, while the global Porsche group faces headwinds from US tariffs. The UK division did not pay a dividend last year, but contributed £150m to its parent company in July 2025. Meanwhile, the UK's car production hit a record low in July 2025, and Aston Martin warned of a sales fall due to economic challenges and tariffs.
Porsche UK's revenue for 2022 stood at £1.34bn, with a pre-tax profit of £24.4m and 17,940 cars sold. However, in 2024, revenue fell by over £300m to £1.62bn, and pre-tax profit declined to £39.2m. Car sales also dropped, with 4,000 fewer luxury vehicles sold, totaling 19,393 units.
The global Porsche group expected 2025 revenue to be between €37bn and €38bn, lower than previous forecasts due to US tariffs. In April 2025, the group estimated a €100m hit from these tariffs over two months. Porsche UK's struggles mirror the UK's broader automotive industry, which saw production reach its lowest level since 1949 in July 2025, following Trump's tariffs on foreign-made cars.
Porsche UK's 2024 financials reflect the challenges faced by the UK's automotive industry due to US tariffs. Despite the setbacks, the UK division contributed £150m to its parent company in July 2025. The Porsche group's 2025 revenue expectations have been revised downward due to these tariffs, with an estimated €100m hit over two months. As the UK's car production reaches a record low, the industry braces for further impacts from ongoing economic challenges and tariffs.
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