PPC Pro Shares Early Career Missteps for Industry Growth
PPC consultant Adrienne Shaver has shared her early career missteps, turning them into valuable lessons for the industry. She describes her journey as a 'scary comedy' filled with humor and growth.
Adrienne's biggest blunder came when she transitioned into PPC. She created a single ad copy document for multiple clients, leading to identical copy for competing accounts. This oversight taught her the importance of safeguards and second eyes in her career process.
In her early SEO days, Adrienne accidentally published a blog with the wrong client's name due to managing too many clients simultaneously. This mistake led her to emphasize the need for accountability and asking for help when overwhelmed.
Adrienne also cautions against outdated industry practices like manual CPC bidding and relying solely on impressions and CTR for reporting. She believes AI in advertising should be treated like a coworker, requiring context, prompting, and human oversight.
Adrienne's experiences have shaped her career and led her to encourage open discussion about mistakes to help juniors learn and grow in PPC. She emphasizes the importance of transparency, accountability, and having safeguards in place to prevent errors.
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