Pure Storage reveals updated channel partner program amidst company's robust 2023 financial performance
Revamped Pure Storage Channel Partner Program Amps Up Partner Empowerment and Growth
Storage solutions provider, Pure Storage, has given its channel partner program a significant overhaul, aiming to amplify partner profitability, automation, and solution-centric offerings. This move is intended to better empower partners and fuel their business growth in the as-a-service era.
Key modifications to the revised program include a simplified product pricing model that allows for programmatic discounts based on partnership type, tier, and deal registrations. Partners are now equipped with the autonomy to generate quotes without relying on extensive administrative work.
Automation has been prioritized with updates to the quote configuration process, SalesForce reporting, and the onboarding tools, which streamline deal registrations and simplify auditing and reporting. Pure Storage has also introduced a Partner Intelligence dashboard, offering real-time analytics and actionable insights to help partners make more informed decisions and stay ahead of market trends.
"With this next evolution, we aim to empower our partners to drive morevalue and impact in the as-a-service economy as they meet the dynamic global technology needs of today," Wendy Strusrud, VP of Global Partner Sales at Pure Storage, commented.
Recent success in the market has seen Pure Storage's full-year revenue grow 3% year-over-year to $2.8 billion. The company attributes much of this growth to a rise in demand for storage subscription services and organizations striving to reduce data center power consumption while accelerating sustainability efforts. During Q4 2024, Pure's subscription services revenue saw a 24% year-over-year increase, reaching $328.9 million, accounting for half of the firm's revenue, as partner subscriptions have become increasingly significant.
Senior Category Lead for Hybrid Platforms at Pure Storage partner CDW, Flannery Devine Gibbons, expressed excitement about the program enhancements:
"These exciting changes to Pure Storage's partner program come at a critical time for our growth as customers are embracing flexible consumption models," she said. "With Pure, we know we can propose a leading as-a-service solution which is backed by powerful SLAs. The program enhancements enable us to be more proactive, give us autonomy and empower us to offer outcome-based solutions for our joint customers. Pure’s 100% channel focus has been a critical factor in our relationship."
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Enrichment Data:
Pure Storage's revamped channel partner program targets partner profitability with a focus on aligning incentives for data storage transformation, flexible consumption-based pricing, and volume discounts. Automation tools streamline workflows for efficient deal registrations and accurate quoting, reducing administrative overhead. The integration of advanced analytics and insights through the Partner Intelligence dashboard offers real-time insights on market trends, deal progress, and performance benchmarks, enabling partners to make data-driven decisions and identify new growth opportunities. By empowering partners with autonomy, Flexible pricing, advanced intelligence, and automation tools, the new program is expected to drive partner growth and efficiency.
- The revamped channel partner program by Pure Storage equips partners with automation tools for streamlined workflows, allowing for efficient deal registrations and accurate quoting, to drive growth and efficiency.
- With the new partner program, Pure Storage emphasizes data-driven decisions by integrating advanced analytics and insights through the Partner Intelligence dashboard, offering real-time insights on market trends, deal progress, and performance benchmarks.
