Renewed collaboration between OPPO and Hasselblad leads to elevated standards in mobile photography once again.
In a significant stride towards revolutionizing phone photography, OPPO and Hasselblad have announced the continuation of their strategic partnership for the development of a next-generation mobile imaging system. This advanced technology, set to debut on the upcoming OPPO Find X9 series, aims to set a new benchmark for phone photography by significantly raising the quality and user experience in mobile imaging.
This partnership, which commenced in 2022, brings together OPPO's mobile imaging innovations with Hasselblad's expertise in professional photography and colour science. Notable features developed from this collaboration include the Hasselblad Natural Color Solution, Hasselblad Portrait Mode, and Master Mode, all of which have been re-engineered for mobile devices.
The new system is expected to deliver distinctive visual signatures and exceptional image quality for creators worldwide. It promises to push the boundaries in hardware, software, and aesthetics, further enhancing the imaging capabilities of OPPO's flagship smartphones.
Bingo Liu, CEO of OPPO Europe, commented on the strong results in the first half of 2025 in Europe, driven by the successful return of the Find series. The latest addition to the Find series, the OPPO Find X8 Ultra, has been branded the "Ultimate Camera Phone". The device features an advanced Penta Camera System with an industry-first True Chroma Camera.
Moreover, OPPO has officially announced the OPPO Photography Awards 2025, themed 'Super Every Moment'. This global competition invites creators to share their most extraordinary moments captured on OPPO devices. Over $100,000 in prizes are available for the awards. Submissions for the OPPO Photography Awards 2025 are open until November 20, 2025.
As part of its commitment to the European market, OPPO continues to broaden its presence in additional European markets. In the coming months, OPPO plans to expand its portfolio with new innovations from the Find and Reno families.
OPPO's Chief Product Officer, Pete Lau, stated that the partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. The collaboration has been ongoing for four years, with a focus on the OPPO flagship Find Series of smartphones.
Looking back at its 17-year journey, OPPO shared key milestones at the event, including the introduction of the world's first stacked CMOS sensor in OPPO Find 5 in 2012, pixel binning with OPPO R9 in 2016, and the debut of the first periscope telephoto camera in 2017.
The new Master Mode in the OPPO Find X8 Ultra is designed to unlock the maximum potential of image quality with ultra-clear 50MP JPEG Max and 16-bit 50MP RAW Max formats. This mode aligns with Hasselblad’s colour profile, providing a professional-grade imaging experience for users.
In conclusion, the OPPO-Hasselblad next-generation mobile imaging system is a cutting-edge camera technology developed for upcoming OPPO flagship smartphones, promising industry-leading photo quality and advanced imaging capabilities shaped by Hasselblad’s classic photographic heritage integrated with OPPO’s mobile innovations.
- Technology enthusiasts and photography connoisseurs alike are eagerly anticipating the upcoming OPPO Find X9 series, as it is set to feature a next-generation mobile imaging system developed in partnership with Hasselblad.
- As part of the collaboration, OPPO has re-engineered several features such as the Hasselblad Natural Color Solution, Hasselblad Portrait Mode, and Master Mode, originally designed for professional cameras, to work seamlessly on mobile devices.
- With the arrival of the new OPPO Find X8 Ultra, known as the "Ultimate Camera Phone", consumers will have access to a Penta Camera System and true chroma camera, making shopping for smartphones and the latest gadgets an exciting prospect for those seeking exceptional product-reviews and lifestyle upgrades.
