RIBA Unveils New Brand Identity After 25 Years
The Royal Institute of British Architects (RIBA) is set to unveil a new brand identity, its first in over 25 years. The rebrand, designed to position the institute for the future, includes a news logo inspired by architectural spaces and featuring an updated RIBA crest. The new identity will be rolled out across all RIBA assets and merchandise over the coming months.
The rebrand is part of RIBA's House of Architecture initiative, which also includes digital infrastructure upgrades and a refurbishment of its historic headquarters at 66 Portland Place. The aim is to make architecture more accessible to all and to make RIBA more relevant and modern while respecting its history. The new identity features a bold sans-serif font and a brighter shade of red. The logo design is inspired by architectural spaces and includes an updated RIBA crest.
The rebrand is a result of collaboration with Johnson Banks. It is designed to strengthen RIBA's brand and better reflect the institute's role in the 21st century. The initiative also aims to improve RIBA's digital presence and physical spaces, with the refurbished headquarters set to become a hub for architectural activity and learning.
The new brand identity is a significant step in RIBA's evolution, marking a commitment to modernity and accessibility. The updated logo and identity will be rolled out across all RIBA assets and merchandise, reflecting the institute's commitment to its future and its role in shaping the architectural landscape.
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