Rising Switch costs elicit approval from ex-Nintendo marketing manager, who asserts it could bolster prospects for Switch 2, and he points out that Nintendo has discovered a strategy to maintain victory, despite any discomfort it may cause for us all.
In an unexpected turn of events, Nintendo has raised the prices of its original Switch and Switch Lite consoles, a move that seems counterintuitive at first glance. However, according to former Nintendo of America marketing manager Kit Ellis, this price increase is a strategic move aimed at promoting sales of the Switch 2 [1].
Ellis explains that by increasing the prices of the older consoles, Nintendo is attempting to reduce the price gap between the older Switch consoles and the Switch 2. This strategic move positions the new console as a more attractive purchase option, encouraging more consumers to buy the Switch 2 during the holiday season.
Nintendo's goal is to steer consumers away from buying the older Switch or Switch Lite models to play new games like Legend of Zelda: Tears of the Kingdom. By raising prices on the older hardware, Nintendo aims to justify the higher cost of the Switch 2 and increase its market appeal [1].
Interestingly, the price increase does not seem to have affected the price of the Switch 2 itself. While accessories have been subject to price increases due to tariff increases, the Switch 2 remains priced around $450-$500 with a game.
Meanwhile, the OLED model of the Nintendo Switch is now $50 less than the Switch 2, making it an appealing option for those who prefer a slightly smaller screen.
On a different note, Nintendo has launched a survey for Switch 2 users to express their opinions about physical and digital games, particularly regarding game-key cards. The survey is a platform provided by Nintendo for Switch 2 users to voice their concerns about game-key cards and influence Nintendo's decisions in this area [1].
The survey allows users to state that they "definitely would not buy" physical or digital games, providing valuable feedback to Nintendo about consumer preferences. It is also a means for users to communicate their preferences for physical or digital games to Nintendo, ensuring that the company is making decisions that cater to its user base.
In summary, Nintendo's price hike on the original Switch family can be seen as a strategic move to promote sales of the Switch 2 by shrinking the relative price difference. This move positions the new console as the more attractive purchase option, making it an exciting time for Nintendo fans as we approach the holiday season.
[1] Source: Kit Ellis, former Nintendo of America marketing manager, in an interview with [insert source name here].
- Kit Ellis, the former Nintendo of America marketing manager, suggested that the price increase of the original Nintendo Switch and Switch Lite consoles is a strategic move to boost sales of the Switch 2.
- The price increase on the older consoles is intended to reduce the price gap between them and the Switch 2, making the new console a more attractive purchase option during the holiday season.
- By increasing the prices of the older hardware, Nintendo aims to justify the higher cost of the Switch 2 and increase its market appeal.
- Interestingly, the price increase does not seem to have affected the price of the Switch 2 itself, which remains priced around $450-$500 with a game.
- Meanwhile, the OLED model of the Nintendo Switch is now $50 less than the Switch 2, making it an appealing option for those who prefer a slightly smaller screen.
- Nintendo has launched a survey for Switch 2 users to express their opinions about physical and digital games, providing a platform for users to voice their concerns about game-key cards and influencing Nintendo's decisions in this area.
