Shein & Temu Drive German Online Shopping Boom
German online shopping is thriving, with Shein and Temu leading the way. Shein has emerged as one of the largest online shops in Germany, while Temu, a Chinese online marketplace backed by Pinduoduo Inc., has witnessed remarkable growth.
Shein's success is evident in its 2024 turnover, which surged by 18 percent to a staggering 1.1 billion euros. This growth is part of a broader trend, as Asian shopping portals like Shein and Temu gain traction in Germany.
Temu, led by CEO Chen Lei, nearly quadrupled its gross merchandise volume in Germany, reaching 3.4 billion euros in 2024. This meteoric rise is a testament to the growing influence of Asian online marketplaces like Shein and Temu in the German market.
The rise of Shein and Temu signals a shift in German online shopping. These Asian platforms are not only growing in popularity but also significantly contributing to the country's e-commerce landscape. Their success is poised to reshape the competitive dynamics in the German retail market.
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