Sony Honda's Afeela 1 Wows at Crunchyroll Anime FanFest 2025
Sony Honda Mobility wowed attendees at the Crunchyroll Anime FanFest 2025 with a unique version of the Afeela 1. The event, filled with anime and anime-inspired attractions, also offered exclusive interactions with the car and mystery boxes.
The Afeela 1, a joint venture by Sony Group Corporation and Honda Motor Co., Ltd., took centre stage at the festival. It featured an Itasha wrap showcasing characters from 'The Brilliant Healer's New Life in the Shadows'. Attendees could engage with the car and receive themed merchandise in exclusive mystery boxes.
The Afeela 1 is set to revolutionise mobility. It serves as a digital living room, offering in-cabin Crunchyroll streaming and high-tech digital experiences. Sony Honda Mobility plans to deliver these vehicles in California in 2026. To enhance the experience, a Japanese-inspired konbini was built around the Afeela 1 at the festival.
Following the event, a 30-day Afeela pop-up experience will launch in San Diego starting September 2025. This will give fans another chance to interact with the car and immerse themselves in the world of anime and technology.
The Crunchyroll Anime FanFest 2025 successfully showcased the Afeela 1, marking a significant step in Sony Honda Mobility's plan to redefine mobility. With its unique features and collaborations, the Afeela 1 is poised to transform the car into a digital hub for entertainment and interaction.
