Sportsbook powerhouses Intralot and Amelco team up for omni-channel solutions in sports betting industry.
In a significant move to enhance its sports betting technology and services, Greek lottery and gaming operator Intralot has partnered with UK-licensed sports betting technology provider Amelco. The partnership aims to produce several omni-channel sports betting solutions for Intralot, meeting the current demand of its players.
Damian Walton, owner and founder of Amelco, believes that this partnership will help Amelco unleash the full potential of its sportsbook software on a global scale. Walton stated, "The partnership with Intralot's business will allow Amelco to maximize its potential."
Amelco's services include a sportsbook software running an algorithmic trading engine, physical trading services, and the integration of its ATS platform with Intralot's WLA-approved lottery software. This integration will result in a fully customized product.
Antonios Kerastaris, CEO of Intralot Group, shares Walton's optimism. He believes that the integration of Amelco's proprietary software will reinforce Intralot's position as a global sports betting leader. According to Kerastaris, the new service is expected to become "the best-integrated retail and online betting platform available globally."
This partnership could have a significant impact on the global sports betting market. The enhanced sportsbook technology integration could create more scalable, streamlined solutions for operators worldwide. It may help Intralot compete more aggressively with rivals by offering more innovative, flexible sports betting services to emerging and regulated markets.
The integration of Amelco's sportsbook management tools could improve betting horizons, risk management, and in-play betting features for the end customers. It could also accelerate the digital transformation of the betting industry, as seen with Intralot’s recent acquisition moves.
However, specific details such as contractual terms, scope, or targeted regions of the Intralot-Amelco partnership were not found in the search results. For a more precise understanding, official press releases from either company or industry reports published after July 2025 would be needed.
In summary, while the exact details are not publicly outlined in available sources, the strategic rationale and impact point to a strengthening of Intralot’s global sportsbook capabilities through Amelco’s platform expertise, poised to influence the competitive dynamics in the international sports betting industry.
This partnership between Intralot and Amelco could potentially expand Intralot's finance portfolio, as they aim to invest in technology for sports betting services. The integration of Amelco's sportsbook management tools may also involve technology advancements, contributing to the digital transformation in sports, a sector that intertwines with finance.
