Stock prices for DAX are on the rise - and this upward trend might be just the start of a substantial rally.
Zalando's Stock Soars Amid Mixed Analyst Opinions
Zalando SE, Europe's leading online fashion retailer, has seen its stock reach new heights, surpassing the 30 euro mark for the first time since August 2023. The stock symbol for Zalando is WKN: ZAL111.
The company's recent surge can be attributed to solid Q2 2025 results, which saw revenue increase by 7.3% year-over-year to €2.84 billion. Adjusted EBIT remained stable at €186 million, maintaining a 6.5% EBIT margin. Zalando now expects its adjusted EBIT for the current year to be between €440-480 million, an increase from the previous expectation of €380-450 million [1].
However, the stock rally faces skepticism about its continuation. Analysts do not currently project significant further share price increases or higher future price targets. MarketBeat forecasts a sharp downside, citing a predicted 12-month decline of about -100%, suggesting a highly negative view of the stock's near-term potential [5].
Despite the mixed analyst opinions, the breakthrough of the 30 euro resistance level suggests a potential continuation of the current stock rally. BÖRSE ONLINE has a price target of 35 euros for Zalando and a buy recommendation [4].
Zalando's management plans to invest €200 million this year, less than the previously communicated €250-300 million. The company has been focusing on visual content and artificial intelligence for some time, aiming to offer "inspiring" purchases and improve the customer experience [2].
The positive outlook adjustment by competitor About You this week also benefited Zalando's stock. However, profitability trends have been described as "disappointing" by JPMorgan analyst Georgina Johanan, who expressed doubts about the share price sustaining gains [1].
Zalando's stock has risen significantly in recent days, initially rising by 4% but settling at a gain of +1.5% after the news [3]. Despite the recent gains, most analysts remain skeptical about Zalando and see no price potential in the stock.
In summary, while Zalando is growing its business and integrating acquisitions successfully, prevailing analyst sentiment is cautious about the stock price rally continuing beyond current levels, and no strong optimistic price targets are widely established at this time.
References: 1. Zalando Stock: Is It a Buy? 2. Zalando: Focus on Visual Content and AI 3. Zalando Stock Surges on Q2 Results 4. Zalando Stock Price Target and Buy Recommendation 5. Zalando Stock Forecast: Bearish Outlook
- Amid the skepticism from analysts regarding Zalando's stock price rally, technology investments are planned to improve customer experience by offering more inspiring purchases and leveraging artificial intelligence.
- Despite the mixed opinions from analysts, the integration of technology in investing might be crucial for Zalando to further boost its stock value and maintain its position in the competitive online fashion retail market.
