Strategies for Drawing Web Traffic and Earning Links Through Pinterest
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Pinterest, a platform often associated with DIY projects, recipes, and fashion inspiration, is more than just a visual discovery tool. It's a powerful, cost-effective channel for businesses looking to drive qualified leads and sustain long-term website traffic growth.
With over 450 million monthly active users as of February 2023, Pinterest boasts a massive user base of idea-hungry consumers. This makes it an ideal platform for businesses looking to promote their brand and products.
Here are some key tactics to make the most of Pinterest for SEO and driving traffic to your website:
- Design SEO-Friendly Pins
Design Pins with a 2:3 aspect ratio (usually 1000px by 1500px) and incorporate bright or high-contrast colours, clear visuals, and bold, readable text. Add a text overlay with a descriptive title (e.g., “Easy 15-Minute Pasta Recipe”) to help users understand the content and improve visibility and click-through rates. Include subtle branding like a small logo or website URL to support brand recognition and discourage content theft.
- Optimize Profiles and Boards
Craft a strong Pinterest bio with relevant keywords, and optimize your boards with descriptive titles and keywords to improve searchability. This allows Pinterest's algorithm to associate your content with relevant searches.
- Use Relevant Keywords
Conduct keyword research to incorporate Pinterest-friendly, relevant keywords in your Pin descriptions, titles, and boards to increase the likelihood of appearing in Pinterest search results, enhancing discoverability.
- Create Exceptional Content
Develop unique, helpful, and visually appealing content consistent with your brand. Engage Pinterest users with energetic, valuable captions and content that encourages sharing and saving, as strong engagement signals improve SEO.
- Engage with Other Users
Follow and interact with accounts in your niche to signal relevance to Pinterest's algorithm. Engaging (liking, commenting, repinning) with popular, active accounts can increase your profile's exposure and drive reciprocal engagement.
- Drive Traffic via Backlinks
Each Pin links directly back to your website, creating backlinks that Google and Pinterest both index, aiding SEO and referral traffic. Pinterest content has durable "evergreen" potential, meaning a single high-quality Pin can drive traffic for months or years.
- Build Brand Authority and Community
Use Pinterest not only to promote products but to educate and inspire your audience through tutorials, infographics, and blog content, establishing your business as an authority—a factor positively associated with SEO and customer trust.
By combining these strategies, Pinterest becomes a powerful tool for generating qualified leads and sustaining long-term website traffic growth through SEO. Remember, Pinterest is more of a content discovery tool than a traditional social media channel. Links from Pinterest carry the "nofollow" tag, but they still boost brand awareness and send referral traffic.
To get started, first create a free Pinterest business account. Explore the various Pin formats, including Standard Pins, Collections Pins, Video Pins, and Rich Pins, to find the ones that best suit your content. And don't forget to filter trending topics by interest, gender, and age to ensure your content reaches the right audience.
[1] Source: Moz - Understanding the Importance of Branding in Content Marketing [2] Source: Neil Patel - The Ultimate Guide to Using Pinterest for Business in 2021 [3] Source: Hootsuite - How to Use Pinterest for Business: A Step-by-Step Guide [4] Source: HubSpot - How to Use Pinterest for Business: A Comprehensive Guide [5] Source: SEMrush - Pinterest SEO: How to Optimize Your Pins for Search
- The design process for appealing Pinterest Pins can involve incorporating bright colors, clear visuals, and readable text to attract social-media users and improve searchability, similar to SEO-friendly gadgets designed for optimal user experience in technology.
- By optimizing profiles and boards on social media platforms like Pinterest, businesses can increase their visibility and discoverability through relevant keywords, an essential aspect of analytics for effective content marketing.
- Engaging with other users on social media, such as liking, commenting, and repinning, not only helps in building a community but also signals relevance to technology platforms' algorithms, aiding in driving social media traffic and fatalizing organic growth.
