Strategy Inc. Holds 2% of Bitcoin's Total Supply, Inspiring Corporate Adoption
Strategy Inc., a leading business intelligence software and cloud services company, has emerged as a significant player in the cryptocurrency market. By February 2025, it held 478,740 BTC, worth over $46 billion, representing more than 2% of Bitcoin's total supply. This strategic move, initiated by founder Michael J. Saylor, has redefined corporate treasury management and gained attention from investors seeking indirect cryptocurrency exposure.
Strategy Inc.'s cryptocurrency journey began in August 2020 when it started purchasing Bitcoin using excess cash reserves, debt offerings, and convertible notes to finance its acquisitions. The company's approach has been praised for its potential to hedge against inflation and currency depreciation, and serve as a store of value. This strategy has paid off, with Strategy Inc. being added to the NASDAQ-100 Index in December 2024.
The company's success has inspired other corporations to follow suit. AltVest, a South African-listed investment holding company, became the first public African company to add Bitcoin to its treasury reserves in February 2025. AltVest acquired 1.00464 BTC for R1.81 million ($98,491) as part of its long-term treasury management strategy. Meanwhile, investors have begun buying shares in Strategy Inc. as a way to gain exposure to Bitcoin's price movements without directly owning the cryptocurrency.
Bitcoin's evolution from a niche digital currency to a mainstream financial asset has been marked by Strategy Inc.'s strategic investments. While not all financial leaders agree on Bitcoin's role as a reserve asset, its potential as a hedge against inflation and currency depreciation, and a store of value, continues to attract corporations and investors alike. Strategy Inc.'s success in this arena has not only redefined corporate treasury management but also opened new avenues for indirect cryptocurrency investment.
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