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Target Launches First Accessible Self-Checkout Tech for Visually Impaired

Target's new self-checkout system offers audio prompts and braille labels, empowering visually impaired shoppers. It's a significant step towards inclusive retail.

, and Administrator

2025 October 9 . 12:35 PM

1 min read

This image is clicked inside a room. There are tables, on the tables there are computers and there... — This image is clicked inside a room. There are tables, on the tables there are computers and there are so many chairs. In the middle there is a plate in that there are glasses and jars. There is a window blind on the top which is in blue color.

Target Launches First Accessible Self-Checkout Tech for Visually Impaired

Target is set to revolutionize retail accessibility this holiday season. The company has partnered with the National Federation of the Blind to introduce the first-of-its-kind accessible self-checkout technology in the U.S.

Target's new system, rolling out nationwide, will allow guests to hear each screen and payment prompt in an audio stream. This feature, along with braille labels, high-contrast button icons, a headphone jack, physical navigation buttons, and a custom tactile controller, caters primarily to those who are blind or have low vision. However, it also benefits guests with motor disabilities.

Target's commitment to accessibility follows a decline in self-checkout usage at Dollar General, which removed most of its stations due to a reported increase in shrink. Meanwhile, Walmart is replacing some self-checkout kiosks with staffed checkout lines. Target, on the other hand, has been improving its checkout process, having introduced express self-checkout lanes last year that reduced average transaction times by nearly 8%.

Target's accessible self-checkout technology, developed in collaboration with the National Federation of the Blind, will be available nationwide starting this holiday season and into early next year. This innovative feature is expected to enhance independence and confidence for guests with visual and motor disabilities during their shopping experience.