Tech giant Apple reportedly working on advanced chips for smart glasses and artificial intelligence servers, according to Bloomberg News.
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Ape has its sights set on the future, as the tech giant is cooking up some major moves to power upcoming devices. Bloomberg News spilled the beans about Apple's plans to introduce specialized chips for its smart glasses, AI servers, and MacBooks.
In the tech world's cat-and-mouse game, Apple is stepping up its efforts to battle the popular Ray-Ban glasses from Meta Platforms. The tech juggernaut has been stealthily developing a custom chip for its smart glasses and the project is moving full-steam ahead.
Reportedly, this chip has its roots in Apple’s energy-efficient processors found in the Apple Watch, with tweaks to boost power efficiency even further. The goal? To manage the multiple cameras planned for the glasses.
Apple hasn’t commented on the news, but we can assume they're thrilled about their energetic progress. These glasses are slated to enter mass production sometime in late 2026 or by 2027, depending on the whispers spreading in the Silicon Valley grapevine.
If all goes as planned, you might catch a glimpse of these smart glasses hitting the market within the next couple of years. And let's not forget, Apple's also working on several new Mac chips. Get ready for the M6 and M7, folks!
The race to the lucrative AI market has Apple making serious moves. They're bulking up on-device AI features, like the suit they recently introduced with Apple Intelligence. This helps users conveniently sift through the fluff in notifications and emails and even access trendy tools like ChatGPT.
Apple's not stopping there, either. They've already made a splash in the in-house silicon scene, unveiling their first custom modem chip in February. Keep your eyes peeled for more innovation and revolutionary tech from Apple.
(Enrichment Insights)
Apple's been honing its chip skills for around two decades now, but recent developments show a top-priority focus on smart glasses technology. The chip being developed for the glasses is based on the energy-efficient Apple Watch processors, specifically tweaked for power efficiency and camera control purposes.
Once unveiled, Apple's smart glasses will compete directly with Meta's Ray-Ban smart glasses. However, Apple's glasses will offer AI-driven features such as photography, video recording, real-time translation, and environmental scanning, with the goal of providing wearers with useful info and navigation assistance, rather than full AR experiences.
But that's not all. Apple is also working on dedicated AI server chips to power its expanding AI infrastructure, as well as innovative custom silicon for future MacBooks and Mac desktops. This multi-device chip strategy is a crucial element in Apple’s mission to surpass competitors by integrating hardware and software across its ecosystem, from wearables and personal computers to AI-powered cloud services.
- Apple's upcoming smart glasses, slated for mass production in late 2026 or 2027, will require a custom chip based on the energy-efficient Apple Watch processors, with tweaks to boost power efficiency, particularly for managing multiple cameras.
- In addition to the smart glasses, Apple is also developing dedicated AI server chips to power its expanding AI infrastructure and innovative custom silicon for future MacBooks and Mac desktops, as part of its mission to integrate hardware and software across its ecosystem.
- By 2027, Apple plans to introduce specialized chips for its smart glasses, AI servers, and MacBooks, which could potentially enable AI-driven features like ChatGPT on these devices, as the tech giant steps up its efforts to compete in the lucrative AI market.
