The consulting firm PwC anticipates that Romania's media and entertainment industry will expand to a staggering EUR 4.9 billion by the year 2029, with digital segments setting the pace for growth.
Growth and Trends in Romania's Media and Entertainment Industry
The media and entertainment industry in Romania is predicted to grow at an average annual rate of around 2%, reaching a total value of approximately EUR 4.91 billion by 2029 [1][3][5]. Here's a closer look at the key segments driving this growth.
Fastest-Growing Segments
The fastest-growing segments expected by 2029 are:
- Internet advertising, with revenues increasing from EUR 297 million in 2025 to EUR 387 million in 2029, representing an average annual growth of 7.5% [1][5]. Within this segment, online video advertising is the fastest-growing category, followed by paid search and classified ads.
- Video games and esports, projected to grow at an average annual rate of 8.8%, with revenues rising from EUR 298 million in 2025 to EUR 425 million in 2029. Growth here is driven mostly by social and casual games and in-game advertising.
- OTT (over-the-top) streaming services are expected to grow at about 7% annually, increasing from EUR 268 million in 2025 to EUR 338 million in 2029.
- The music, radio, and podcasting segment is also forecasted to grow consistently at around 5% annually, reaching EUR 52 million by 2029, up from EUR 43 million in 2025.
While traditional media such as television and print/digital publications are expected to remain relatively stable, with television revenue steady at around EUR 920 million and publications around EUR 104 million annually [5], growth is primarily propelled by digital segments, especially online advertising, streaming, and gaming.
Regulation and Technology
Major technology companies like Google and Meta dominate the media and entertainment market but face stricter regulation due to new EU legislation. Meanwhile, the penetration of 5G services is anticipated to increase significantly.
The market for print and digital publications is expected to remain relatively stable at approximately EUR 104 million annually between 2025 and 2029, with growth in digital publishing offsetting declines in print media.
As the industry continues to evolve, it will be interesting to see how these trends develop and what new opportunities arise for both consumers and businesses.
[1]: Source 1 [2]: Source 2 (Not provided) [3]: Source 3 [4]: Source 4 (Not provided) [5]: Source 5
- The growth in Romania's media and entertainment industry is significantly influenced by digital segments, such as internet advertising, OTT streaming services, and video games and esports, which are propelled by advancements in technology.
- The penetration of 5G services is anticipated to increase significantly, impacting the media and entertainment industry and potentially opening new opportunities for technology companies like Google and Meta.
