The optimal timing to post on TikTok for maximum interaction.
TikTok, the popular social media platform, offers a range of analytics tools for Business and Creator accounts, providing valuable insights into video performance. Here's a guide on how to use TikTok's analytics to determine the best time to post for your audience.
Switching to a TikTok Pro Account
To access TikTok's analytics, you'll first need to switch to a Pro account, often referred to as a Business or Creator account. Here's how:
- Navigate to "Settings and privacy" > "Manage My Account" > "Switch to Pro Account." This will unlock analytics for your account.
On mobile, you can find this option in the Profile section by tapping the three-line icon, then Manage Accounts from the Settings section, followed by Switch to Business Account and choosing the type of account your profile represents.
Accessing TikTok Analytics
Once you've switched to a Pro account, you can access TikTok Analytics by going to "Creator Tools" in your profile menu. The analytics section is divided into three sections: Overview, Content, and Followers.
Analyzing Your Followers
Start by examining your Followers tab. Look at where your followers are located to understand their time zone. Check the “Follower activity” graph, which shows when your audience is most active on TikTok by hour and day. This data helps identify peak engagement windows unique to your audience.
Reviewing Content Performance
Next, review your content performance to see when your past posts had the highest engagement and views. Use this information to refine and test posting at those times.
Posting During Peak Activity Hours
Post during your audience’s peak activity hours, found in the Followers tab, for better reach, especially during natural scroll windows like mornings, lunch breaks, commutes, or evenings, tailored to your specific audience behavior, not just generic "best times."
Personalized Best Times May Vary
General research shows global popular posting windows are roughly 9 a.m.–12 p.m. and 7 p.m.–11 p.m., Tuesday to Thursday. However, your personalized best times may vary widely depending on follower location and behavior.
Using Third-Party Tools for Scheduling
For convenience, consider using third-party tools that allow you to schedule TikTok posts months ahead, auto-posting at the time and day your followers are most active. Some of these tools also offer features that analyse engagement history to identify peak periods when followers are most active.
Remember, TikTok's audience only segments countries, not cities, which can be limiting for accounts with multiple time zones. However, these tools can help overcome this limitation.
By focusing on your own followers’ activity rather than generic recommended times, you'll find the most reliable method to find your best posting time on TikTok.
- To access TikTok's valuable insights into video performance, one needs to switch to a Pro account, which offers features like content calendar and post scheduling.
- By examining the 'Follower activity' graph in the 'Followers' tab of TikTok Analytics, you can discover when your audience is most active on the social-media platform, helping you identify peak engagement windows uniquely tailored to your audience.
- Leveraging technology and engagement metrics, third-party tools can aid in scheduling TikTok posts months ahead, ensuring content is published during the audience's peak activity hours, thereby maximizing reach and views, making it an essential addition to your entertainment strategy.
