Twelve Notable Advertising Firms Based in Singapore to Explore
Singapore, a bustling hub of technology and innovation, is home to a flourishing advertising technology (ad tech) sector. Several leading ad tech companies have established their presence in the city-state, offering diverse roles and contributing to the growth of the digital marketing landscape.
Pioneers in the Ad Tech Industry
One of the most notable ad tech companies in Singapore is Genius Sports, a global leader in sports technology. With over 1,800 employees and 13 offices worldwide, Genius Sports provides software and services to more than 700 sports, betting, and media partners, aiming to enhance fan engagement.
Another significant player in the ad tech scene is SilverPush, a company offering AI-powered advertising solutions. SilverPush's Parallels product provides real-time ad syncing on video platforms, while its Mirrors platform uses AI to analyze web content and fill ad space with personalized content based on on-screen context.
Other prominent ad tech companies in Singapore include Magnite, Affinnova, DeltaX, Basik Marketing, Integral Ad Science, RTB House, OLIVER Agency, clickTRUE, Smartly, Genius Sports, and Epsilon. Each of these companies offers a variety of roles focusing on engineering, marketing technology, sales, client management, data science, and analytics.
Roles and Opportunities
The roles available at these top ad tech companies in Singapore are as diverse as the companies themselves. Common roles include:
- Machine Learning Engineer / Lead Machine Learning Engineer: Developing and optimizing algorithms for ad targeting, delivery, and efficiency.
- Digital Marketing Technology Specialist: Managing and supporting digital marketing tech systems, linking IT and marketing functions to optimize campaign technologies.
- Client Solutions Manager / Sales Roles: Managing advertiser relationships, programmatic ad sales, campaign strategy, and client enablement on platforms like Google Ads, Facebook Ads, or proprietary programmatic systems.
- Data Analyst / Insights Specialist: Analyzing ad performance data to optimize campaigns and derive strategic insights for business decisions.
- Technical Support / Engineering Roles: Ranging from software engineers working on the backend infrastructure supporting ad delivery systems, full-stack developers, product managers with technical know-how, to roles developing Martech tools.
Advertising tech companies in Singapore typically seek candidates with experience in programmatic advertising technologies and platforms, machine learning and big data applied to ad targeting and attribution, digital marketing campaign management tools and analytics, client-facing sales and account management skills for digital advertising solutions, and technical development skills for building ad tech platforms.
In summary, the ad tech scene in Singapore presents a wealth of opportunities for those with a passion for technology, marketing, and innovation. With a focus on programmatic ad delivery, campaign optimization, and digital marketing technologies, these top companies are shaping the future of advertising in the city-state and beyond.
In Singapore's ad tech industry, Genius Sports, a global leader in sports technology, employs a variety of professionals, including machine learning engineers who work on developing and optimizing algorithms for ad targeting and delivery. Similarly, SilverPush, another significant player, offers roles in AI-powered advertising solutions, such as the Digital Marketing Technology Specialist position that manages and supports digital marketing tech systems.
