Unveiled list of nominees for IBC Innovation Awards
The IBC Innovation Awards, a prestigious event recognising outstanding achievements in the film and media industry, have announced their finalists for 2025. These awards honour projects that demonstrate innovative solutions to increase energy efficiency, save resources, and reduce carbon emissions.
The final winners will be announced on Sunday, 14th September at 6pm CEST during the IBC Conference in Amsterdam. Until then, let's take a closer look at the finalists in each category.
Content Creation
The Content Creation category showcases groundbreaking projects that redefine the boundaries of media content production. This year, the finalists include:
- MBC, Pixtree, and SK Telecom for their AI-assisted remastering project, an AI-based video remastering system for Korean broadcaster MBC.
- NBC Olympics, in collaboration with Avid, EVS, and NEP, for their IP-based multiviewer editorial workflow at Paris 2024 gymnastics coverage.
- NHK Japan, ZDF/ARTE, OceanX, and partners for "Deep Ocean: Kingdom of the Coelacanth," a remarkable project that captured the world's first-ever video footage of a group of coelacanths in 8K and 22.2 sound.
Content Distribution
The Content Distribution category highlights projects that revolutionise the way media content is delivered to audiences. The finalists for 2025 are:
- Crunchyroll Anime Awards localisation and distribution, a collaboration between Amagi, AWS, Bridge Digital, and Pixelogic.
- Sky Group’s MediaMesh platform, a software-defined broadcast operations solution that integrates with AWS, SDVI, Telestream, and TMT Insights.
- Olympic Broadcasting Services, in partnership with Alibaba Cloud, for their hybrid streaming delivery at Paris 2024, combining traditional and direct cloud paths.
The winners for the other categories, Content Everywhere, Social Impact, and Environment and Sustainability, have not been detailed publicly yet. The IBC announcement and official channels mention these categories but without specific entries or winners.
The IBC Innovation Awards recognise collaborative projects that address real-world challenges and deliver transformative innovation. This year's finalists demonstrate the power of advanced AI, hybrid, and cloud-enhanced workflows in driving change and pushing the boundaries of what is possible in the media industry.
Stay tuned for the announcement of the winners on 14th September 2025. For updates after the award ceremony, we recommend monitoring official IBC communications.
[1] Source: IBC Show (https://www.ibc.org/), IBC Innovation Awards (https://www.ibc.org/events/ibc-innovation-awards/) [2] Source: Variety (https://variety.com/), Broadcasting & Cable (https://www.broadcastingcable.com/) [3] Source: TV Technology (https://www.tvtechnology.com/)
Technology plays a crucial role in the finalists of the Content Distribution category at the IBC Innovation Awards. For instance, Crunchyroll Anime Awards localisation and distribution is a collaboration between Amagi, AWS, Bridge Digital, and Pixelogic, which applies advanced technology to distribute anime content. Similarly, Sky Group’s MediaMesh platform, an integration with AWS, SDVI, Telestream, and TMT Insights, utilizes cutting-edge technology to streamline broadcast operations.
