Unveiling of MPEG-5 LCEVC Licensing Initiatives by V-Nova, Aimed at Boosting TV 3.0 and Streaming Expansion
V-Nova, a leading video compression technology company, has announced the availability of two new licensing programs for its MPEG-5 LCEVC video enhancement technology. These programs are designed to support video distribution services and consumer device manufacturers.
Simplified Licensing for Video Services
The new licensing framework targets streaming and broadcast service providers, enabling them to incorporate MPEG-5 LCEVC to enhance video quality and reduce bandwidth consumption efficiently. This program is known as the Video Distribution Services Licensing.
Streamlined Adoption for Device Manufacturers
On the other hand, the Consumer Device Manufacturers Licensing program is aimed at device makers integrating MPEG-5 LCEVC decoding capabilities. This includes TV manufacturers, set-top box producers, and System-on-Chip (SoC) manufacturers. Notably, V-Nova has partnered with SoC manufacturers like Amlogic to include LCEVC as part of their TV SoCs, facilitating broader market adoption.
A Shift Towards Royalty-Based Model
There are no longer any free usage allowances for OEMs or service providers adopting LCEVC, marking a fundamental licensing policy change. This shift towards a royalty-based model establishes sustainable royalty revenues for V-Nova.
Flexible Approach to Ecosystem Needs
Royalty waivers are provided for certain cases, such as ATSC 3.0 over-the-air (OTA) broadcasts, to support broadcast transitions to NextGen TV standards. This flexible approach reflects V-Nova's commitment to supporting the needs of the ecosystem.
Key Benefits of MPEG-5 LCEVC
MPEG-5 LCEVC enhances any codec, reducing transcoding costs and energy consumption by up to 70%, and improving compression efficiency by as much as 40%. It adds an enhancement layer to any base video, enabling benefits such as scalable delivery of UHD and HD services and low-latency streaming.
For more information on the LCEVC licensing program for consumer devices, visit this link. For licensing enquiries, contact [email protected].
The new licensing programs will be a significant focus at SET Expo, the most advanced digital broadcasting system event in the world, taking place in Sao Paolo, Brazil, Aug. 19-21.
[1] Amlogic Partners with V-Nova to Integrate LCEVC into its TV SoCs, PR Newswire [2] V-Nova Introduces New Licensing Programs for LCEVC, BusinessWire [3] V-Nova Launches LCEVC Licensing Programs, TV Technology [4] V-Nova Joins Access Advance HEVC Pool and Announces MPEG-5 LCEVC Licensing Program, Broadcasting & Cable [5] V-Nova Announces LCEVC Licensing Programs to Support TV 3.0, Streaming Services, and Next-Gen Broadcasting Technologies, TV Tech
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