Veikkaus harnesses Oddin.gg's capabilities for their esports service
In a significant move to strengthen its esports offering, Finland's state-owned gaming operator Veikkaus has partnered with leading esports betting technology provider Oddin.gg. The partnership, focusing on long-term product development, aims to take Veikkaus' esports betting to new heights.
Veikkaus has faced challenges in recent years, delivering a competitive and engaging esports offering. However, with the integration of Oddin.gg's technology and data, the operator is poised to overcome these hurdles and move forward in the rapidly evolving esports industry.
The partnership, spearheaded by Veikkaus' Vice President of Sports Betting, Andreas Reimblad, and Marek Suchar, co-founder and managing director at Oddin.gg, will initially focus on the game Counter-Strike 2.
Marek Suchar expressed his excitement about the partnership, appreciating Veikkaus' focus on continuously improving the product and customer experience. He believes that the collaboration between Veikkaus and Oddin.gg will be genuinely impactful.
Veikkaus' strategy for achieving its ambitious goal involves focusing on content, infrastructure, and engagement formats. The operator is also interested in local tournament data and new formats for its esports offering, which Oddin.gg's technology will help facilitate.
Oddin.gg, already in a leading position in the esports betting industry, values Veikkaus' commitment to growth and innovation. The company's drive to continuously improve the product and customer experience aligns well with Veikkaus' vision.
With the partnership, Veikkaus aims to double the revenue of its Esports betting games by 2024. The operator has set an even more ambitious goal to double its esports portfolio's revenue within the next year.
The partnership between Veikkaus and Oddin.gg is not just about delivering a product; it's about creating something impactful. Both parties are committed to working together to provide an unparalleled esports betting experience for their customers.
Esports have been a part of Veikkaus' portfolio for several years, and this partnership marks a significant step forward in the operator's esports journey. As the esports industry continues to grow, Veikkaus' approach to growing its offering is considered serious and forward-thinking, making it an exciting player to watch in the global esports betting market.
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