Virtusa purchases Sincera in a strategic move
Virtusa Strengthens Telecom and Media Offerings with Sincera Acquisition
Virtusa, a leading digital engineering company, has bolstered its capabilities in the telecom and media sector following the acquisition of Sincera Technologies, a telecom-focused digital transformation firm.
The acquisition delivers specific benefits and outcomes in the telecom and media sector by enhancing Virtusa’s AI, data transformation, and digital engineering capabilities tailored to telecommunications clients.
Expanded Telco Domain Expertise
Sincera brings deep telecommunications knowledge, strengthening Virtusa’s ability to address telecom, cable, and media operators' evolving needs in digital transformation.
Accelerated Digital Transformation Services
The acquisition enables Virtusa to speed up projects for telecom operators by leveraging Sincera’s capabilities in business automation, network infrastructure optimization, 5G infrastructure deployment, and operational support systems/business support systems (OSS/BSS).
Advanced AI and Data Management
Sincera’s flagship product, 1Data, a low-code/no-code data management platform, complements Virtusa’s offerings by improving data integration, analysis, and actionable insights, which are crucial for telecom operators dealing with complex, siloed data environments.
Enhanced Use of AI Agents
The combined strengths allow Virtusa to deploy AI agents that improve customer service automation, monitor network health in real-time for faster fault recovery, detect fraud to prevent revenue loss, and identify at-risk customers to reduce churn and enhance loyalty.
Improved Operational Efficiency and Customer Experience
AI-driven automation and data transformation lead to greater operational efficiency, more personalized and responsive customer interactions, and ultimately higher customer satisfaction in the telecom and media sectors.
Sanjay Jain, CEO of Sincera, states that joining Virtusa allows Sincera to leverage its telecommunications expertise with global delivery capability and reach a broader base of clients in the communications industry. Sanjay Deshpande, North America Head of Banking, Communications, and Emerging Industries at Virtusa, emphasizes that Sincera’s extensive telecommunications domain expertise will significantly enhance Virtusa’s ability to provide industry-leading solutions to clients.
The acquisition supports the delivery of transformative outcomes and introduces methods for modernizing telecom infrastructure, from legacy systems to 5G and edge computing. It integrates network consulting, data engineering, cloud, and software development, expanding Virtusa’s capabilities in the telecom sector.
Sanjay Deshpande, North America Head of Banking, Communications, and Emerging Industries at Virtusa, views the acquisition of Sincera as a perfect strategic fit. He suggests that Sincera’s specialized knowledge in the telecom sector will contribute to driving innovation in the communications sector. Sincera’s telecom expertise is a significant addition to Virtusa, further solidifying its position as a leading digital engineering company in the telecom and media sector.
[1] Virtusa Press Release, "Virtusa Acquires Sincera Technologies to Expand its Telecom and Media Capabilities," [Link to Press Release] [2] Sincera Technologies Website, "Our Expertise," [Link to Sincera Technologies Website] [3] Sincera Technologies Website, "1Data," [Link to 1Data Page on Sincera Technologies Website] [4] Virtusa Press Release, "Virtusa Acquires Sincera Technologies to Accelerate its Digital Transformation Services for Telecom Operators," [Link to Press Release] [5] Virtusa Press Release, "Virtusa Acquires Sincera Technologies to Drive AI-Driven Digital Transformation in Telecommunications and Media," [Link to Press Release]
Virtusa has leveraged Sincera's strengths in technology and finance to enhance its digital engineering capabilities in the telecom sector, ultimately providing industry-leading solutions that incorporate AI and data management (AI-driven digital transformation). This strategic acquisition has enabled Virtusa to expedite projects for telecom operators, optimize network infrastructure, and deploy AI agents for improved customer service automation and network health monitoring.
