Ways to Effectively Employ Motion in Web Design (and When It's Wise to Withhold)
Wildish & Co.: Revolutionising Web Design with Purposeful Motion
On June 19th, 2025, the creative digital agency based in Clerkenwell, London, known as Wildish & Co., is making waves in the digital world. Specialising in creative web design, web development, branding, and digital marketing, Wildish & Co. is redefining the user experience by incorporating strategic motion into their designs.
The agency believes in the power of motion, but never at the cost of user experience. Long transitions, over-engineered effects, and animations that make users wait are avoided. Motion should never compromise the user experience, and unnecessary fluff should be avoided in motion design. Decorative motion with no function is just clutter.
Wildish & Co. designs sites that move people – both literally and emotionally. Motion can showcase a brand’s personality, adding depth, emotion, and story. Good motion feels subtle and intuitive, such as hover effects, smooth menu unfolding, and expanding fields as typed.
Motion in web design can enhance user experience by providing guidance, delight, and brand expression. It encourages user exploration and rewards interaction when done with purpose. However, fast flickers, loops, or aggressive animations can cause discomfort for some users. Therefore, they strive to create motion that feels seamless, slick, and smart – interactions that users don’t even notice but appreciate.
Loading animations or skeleton screens can make waiting feel faster and keep users from bouncing. Users are less tolerant of slow performance, especially on mobile, and heavy JavaScript animations should be optimised.
At KOTA, they believe in cinematic design, but never at the expense of user experience. They design sites that move people – literally and emotionally – by incorporating purposeful motion into their designs. Motion can be a powerful tool in web design, and Wildish & Co. is leading the charge in using it effectively.
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