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Website Uses Matomo for User Behavior Analysis with Consent

Learn how this website uses Matomo to understand user behavior and improve performance, all with user consent.

In this picture we can see food boxes in the racks. We can see price notes.
In this picture we can see food boxes in the racks. We can see price notes.

This website employs Matomo, a web analytics service, to evaluate and enhance user experience. The tool, run on servers by ITZBund on behalf of the Federal Statistical Office, collects user data with explicit consent under Art. 6 (1) a) GDPR and § 25 (1) TTDSG.

Upon visiting the site, the script 'matomo.js' is executed, setting a cookie named 'matomoTracking'. Matomo then generates a unique fingerprint based on the user's IP address, visited pages, referrer, sub-pages, duration of stay, and frequency of access. This process aids in understanding user behaviour and improving the website's performance.

The use of Matomo is contingent upon the user's prior consent. The service is provided by a third-party, ITZBund, on behalf of the Federal Statistical Office. It's important to note that while Matomo is used here, other websites might employ different analytics services like Google Analytics or Cloudflare.

In summary, this website uses Matomo to analyze user activity, with user consent being the foundation for this process. The service is hosted on ITZBund's servers, and the data collected helps in optimizing the website's usage and performance.

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