Younger Generation Embracing Popularity of Social Media Personalities and Trend-Setting Fashion
In the digital age, social media influencers have carved out a significant niche, and Gen Z appears to be leading the charge. According to a recent survey conducted by Censuswide, over 1 in 4 Gen Z individuals in the USA plan to become social media influencers after finishing school.
YouTube and TikTok are the preferred platforms for Gen Z to be social media influencers, with 21.68% and 40% preference respectively. Instagram follows closely in third place with 21.39% preference.
The survey also revealed that over half (51%) of Gen Z believe it is easier to be a social media influencer on TikTok than on any other social media platform. This might be attributed to TikTok's user-friendly features and the platform's emphasis on short, engaging videos.
When it comes to trust, over 1 in 4 Gen Z respondents stated that they trust influencer reviews more than product page reviews. This suggests a growing reliance on influencer recommendations for purchasing decisions.
The financial aspect of influencing is a significant draw for Gen Z. 60.59% of Gen Z think earnings would be the second-best benefit of being a social media influencer, with 62% stating that receiving free products would be the best benefit.
The most commonly guessed average yearly income for an influencer by Gen Z is between $75,001 and $100,000. Interestingly, nearly 40% of Gen Z respondents think influencers could earn between $5,001 and $10,000 per year, while 2% of respondents think influencers could earn over $100,000 per year. It's worth noting that some influencers can make over 1 million dollars for a single social media post.
The survey also shed light on Gen Z's aspirations to become influencers. 16% of Gen Z surveyed claim they would pay to become a social media influencer, and nearly 1 in 5 Gen Z told us that they would quit their job to become a social media influencer.
The research was conducted between 26.07.22 to 28.07.22 with 1,000 general consumers (nat rep) aged 16-25 in the USA.
The rise of social media influencing is not a new phenomenon, with its roots tracing back to the early web. Influencers began to accept freebies for promoting products, and later received money for social media posts. The American Influencer Council, launched in 2020, is a testament to the maturing of this industry, with creators taking a more active role in its governance.
The favourite social media influencers among Gen Z are Charli D'Amelio and James Charles, according to the survey. However, the name of the youngest member on the board of the American Influencer Council, founded by creators in 2020, is not available in the provided search results.
The World Wide Web was incepted in 1991, paving the way for the digital age and the rise of social media influencing. As Gen Z continues to shape this landscape, it will be fascinating to see how this trend evolves in the future.
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